@Vikas Sharma | Sr Journalist
New Delhi: The national expedition conducted by Federal Bank’s lady employees on Royal Enfield Bullets spreading the message of woman empowerment and gender equality reached its destination New Delhi yesterday.
Federal Bank has been showing keen interest in the social issues and has been making meaningful interventions since the inception of the Bank. Even as the Bank grows taller with its business achievements, the roots it has spread in society keep growing deeper. Gender equality is a social value that the Bank has been practicing and propagating.
Forty percent of Federal Bank’s employees are women who find their workplace egalitarian, which keeps their morale high. The representation of women in the Bank in its board of directors, top and middle management teams and the branches and the contribution made by them to the growth of the Bank is remarkably high. In a general social setting that tends to intimidate its women population, the Bank chose to spread the word about woman power through its own lady employees. Accordingly, the Bank planned and conducted a motorcycle expedition on Royal Enfield Bullets exclusively for the women employees.
Federal Bank staunchly believes in women empowerment and gender parity. This expedition is in pursuit of national level awareness of these messages. In addition, the initiative has served as an employee engagement activity for its own employees.
The ride which was flagged off on 1st August 2018 by Smt. R Sreelekha IPS (DGP of Kerala) reached India Gate, New Delhi on 20th August 2018. During these 20 days, at every stopover, the riders spread the message of women empowerment and lent confidence to the sisterhood. The riders were received with excitement by the staff members and customers of Federal Bank and public in New Delhi. In a reception organized in India Habitat Centre, New Delhi, Ms. Aruna Sundararajan IAS (Telecom Secretary and Chairman of the Telecom Commission) was the chief guest. Padma Shri Kiran Segal was guest of honor and inspiring speaker at the event. Mr. Ganesh Sankaran (Executive Director, Federal Bank), Mr. Ajithkumar KK (Senior Vice President and Head Network 2) and Mr. Babu KA (Senior Vice President and Zonal Head New Delhi) addressed and felicitated the riders on the occasion.