@Vikas Sharma | Sr Journalist

Kolkata: McNROE, owner of brands WILD STONE & Secret Temptation, launched a new television commercial featuring the entire range of WILD STONE CODE – Precious Metal Collection.Created is association with Prime Focus Technologies, the new TVC highlights the devious ambitions to possess fragrances as precious as priceless metals. The opening visuals of a locked safe stocked with the invaluable fragrances communicates that line of thought. Speaking on the TVC, Suhel Khan, Director, Prime Focus Technologies Ltd, said,“Our moto was to decode the CODE of entry into the mesmerizing world of Precious Metals. We had great fun conveying the concept with smart visuals in a short, crisp & stylized manner.”

Stepping away from quirky associations, the new film is intentionally centered on the product. It also highlights how the sleek sophistication of a package can help in intensifying a fragrance delivery mechanism that results in a heightened olfactory experience. Thus, differentiating CODE as a Premium range of Body Perfumes from WILD STONE,especially designed for Men.

“CODE has always had a strong consumer preference for its definitive fragrances, so showcasing the entire product portfolio was a natural choice for the new TVC. McNROE aims to drive CODE as a perfect fit for every occasion and suiting every personality in the Male grooming domain,” said Mr. Sanjay Srivastava, Chief Business Officer, McNROE. The Precious Metal Collection has been crafted in France specifically for “Men of CODE”- for whom nothing less than the best would do. Each of the six variants in the CODE portfolio embrace a heart note of a specific metallic composition and is inspired by precious metals – Platinum, Titanium, Gold, Copper, Bronze & Steel. Besides www.wildstone.in, WILD STONE CODE is widely available on popular Ecommerce portals Myntra, Amazon & Flipkart.


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