@ Vikas Sharma | Sr Journalist
GURUGRAM – Samsung, India’s biggest and most trusted consumer electronics & smartphones brand, today launched the world’s first QLED 8K TV in India, setting a new benchmark in TV technology and design that will transform your living spaces.
A must-have for all luxury homes, Samsung QLED 8K TV comes with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.
Samsung QLED 8K TVs, which will be available in four sizes – 98-inch (247 cm), 82-inch (207 cm), 75-inch (189 cm) and 65-inch (163 cm) – come with 33 million pixels, four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV, allowing consumers to immerse themselves into the display. These 33 million pixels provide sharper resolution giving a feeling of realness and presence with exceptionally true-to-life picture quality.
Samsung’s proprietary 8K AI Upscaling technology based on machine learning upscales picture and sound quality to 8K regardless of the original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognizes and up-scales the content to appear in 8K quality.
Samsung QLED 8K breaks new ground for ultra-premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality in its portfolio. The enhanced offering challenges the normal conventions and redefines how consumers should watch content on their TVs.
“At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K line up with 8K AI Upscaling is an integral component as we look to the future of displays. We are thrilled to introduce new QLED 8K TVs that will change the dynamics of ultra-premium televisions and are confident that our consumers will experience nothing short of brilliance in colour, clarity and sound,” said Raju Pullan, Senior Vice President, Consumer Electronics Online Business, Samsung India.
8K AI Upscaling: Transform any content into 8K
Samsung has revolutionized the visual display industry with the introduction of the QLED 8K, complete with 8K AI Upscaling.
Samsung’s powerful Quantum Processor 8K that uses AI machine learning enables the television to transform all pictures into 8K. It lets consumers enjoy just about any movie or TV show on any channel in 8K resolution regardless of native resolution or method of transmission.
Samsung QLED 8K TVs utilize the Quantum Processor 8K that optimizes audio and video to the specific content on the screen. It creates an even more detailed sound experience by tailoring the audio settings to the specific layout of the room.
Additionally, Samsung’s new 2019 QLED range also feature their own proprietary Quantum Processor 4K. No matter the resolution of the source content, the Quantum Processor 4K can use AI upscaling to deliver improved brightness, picture quality and sound optimized for each scene.
Bixby on TV: More convenience and control over the TV
Samsung’s 2019 QLED TV lineup allows users to take voice control one step further with the new Bixby feature along with other voice assistants like Google Assistant to access content through voice commands. The Far Field Voice Capability feature on the One Remote Control enables consumers to use voice commands to control their TV from across the room.
In an industry first, Samsung will take the user experience to the next level by offering iTunes Movies and TV Shows and Apple AirPlay 2 support on the 2019 Smart TV models. Samsung customers will be able to access their existing iTunes library and browse the iTunes Store. With AirPlay 2 support, they will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED and QLED 8K TVs, as well as other Samsung 4K UHD and HD models.
Ambient Mode: Turn the TV into a piece of art
Ambient Mode is a unique feature that enables users to apply an interactive background to the virtually bezel-less TV frame, blending it into the living room wall, while displaying information such as weather conditions and time, when it is not in use. It can also display artistic content like photos and works of art. With the QLED 8K TVs, the TV will double up as an interactive wall feature that blends in with the interiors.
One Invisible Connection and One Connect Box: Less distractions, more enjoyment
Building on the Ambient Mode’s ability to blend in with home interiors, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded on the back of the TV so that it blends in seamlessly.
The One Invisible Connection and One Connect Box on Samsung’s QLED TV range do away with unsightly wires dangling from the TV. Barely visible against a blank wall, the One Invisible Connection is a single translucent cable that powers a full-sized 8K display, while connecting various external devices to the TV through a media receiver called the One Connect Box. The One Connect Box also works with the One Remote Control, a single remote that lets the viewers control all connected devices without additional connectors or complicated setups.
The QLED 8K TVs also feature a slate of new functions that enable consumers to get the most from their TV, while maintaining the highest quality in picture and sound. For example, the TV recognizes and analyzes a number of connected entertainment devices like audio devices connected via optical cable with the One Remote Control, then automatically switches the TV’s image source and audio output for an optimized viewing experience. Smart enhancements, such as SmartThings, further simplify the connected living experience.
A More Comprehensive Lineup
Samsung’s QLED lineup offers sixteen models in a range of sizes to suit the needs of every home and every lifestyle. The 2019 QLED 8K lineup is available in four sizes ranging from 65 inch (163 cm), 75 inch (189 cm), 82 inch (207 cm) and 98 inch (247 cm). The 2019 QLED lineup offers twelve televisions from 43 inches (108 cm) to 82 inches (207 cm) across four series.
Price and Availability
Samsung’s new range of QLED 8K TVs will be priced at INR 10,99,900 and INR 16,99,900 for 75-inch (189 cm), and 82-inch (207 cm) variants respectively. The 98-inch (247 cm) variant of the QLED 8K TV, priced at INR 59,99,900, will only be made to order. The price of the 65-inch (163 cm), which will be available in July, will be announced shortly.
Apart from the QLED 8K range, Samsung’s new 2019 QLED TV line-up, priced at INR 3,99,900 for 65-inch (163 cm) Q90 model, INR 2,09,900 (55 inch/138 cm) to INR 6,49,900 (75 inch/189 cm) for Q80 models, INR 1,69,900 (55 inch/138 cm) to INR 2,79,900 (65 inch/163 cm) for Q70 models and INR 94,900 (43 inch/108 cm) to INR 7,49,900 (82 inch/207 cm) for Q60 models, will be available from June 2019.
QLED 8K and QLED models will be available at all Samsung Smart Plazas, leading consumer electronic stores and across online platforms, include Samsung’s official online store Samsung Shop.
With the cricket season underway, Samsung has also launched an unbeatable consumer offer around the Cricket World Cup to add to the unmatched viewing experience on the QLED TVs. This World Cup, consumers will be able to enjoy a host of offers on Samsung TVs such as Amazon Echo Plus with the premium QLED TV range, Amazon Echo Dot with the 4K UHD TV range, attractive finance options like zero down payment, 10-year no screen burn-in warranty on QLED TVs and two-year warranty on panels. This will also be accompanied with up to 15% cashback