CBRE launches its Foundation – ‘CBRE Cares’ in India


–          CBRE Cares – EK Pehal to address the health and nutrition-related concerns of the families of the migrant workers (women & children) across the country

–          To enrol top corporates and like-minded organisations across India in the mission

@ Vikas Sharma | Sr Journalist

New Delhi: CBRE South Asia Pvt. Ltd, world’s leading real estate consulting firm, today announced the launch of its foundation ‘CBRE Cares’ – the firm’s corporate philanthropy program- in India and pledged its efforts to address the health and nutrition-related concerns of migrant labourer and their families (women and children) across various locations in the country. The launch of CBRE Cares also coincides with the completion of 25 successful years of CBRE in the country.

The India-edition of the global program CBRE Cares – Ek Pehal was launched by Mr. Robert E. Sulentic, President & Chief Executive Officer of CBRE Group, Inc. and Mr. Anshuman Magazine, Chairman and CEO, India, South East Asia, Middle East and Africa.

As per the statistics of National Sample Survey Office (NSSO), construction sector is the third largest employer in the country accounting for close to 50 million people. A major proportion of this is constituted by migrant labourers and their families who often don’t have accessed to basic health services, hygienic environment and awareness and suffer from high level of malnutrition and exposure to unsafe environment. The program “Ek Pahal” has been designed to bridge the wide gap towards access to basic healthcare by migrant workers and their family members.

Addressing the gathering during the launch of the program, Mr. Sulentic said, “Making a difference is the hallmark of the CBRE Cares program and the “Ek Pehal” initiative will aim at bringing positive changes in the lives of migrant workers and their families at various locations. In CBRE, we strongly believe in giving back to the community and I am sure Ek Pehal will motivate others to join this noble cause,” he said.

Commenting on the launch Mr. Anshuman Magazine, Chairman and CEO, India, South East Asia, Middle East and Africa, CBRE said, “It’s a matter of pride for us to bring CBRE Foundation into India. It is our responsibility to support the migrant labourers and Ek Pehal initiatives is just a beginning towards a bigger objective. We are sure it will be recognised for its contribution.”

In the coming months CBRE will collaborate with a charitable organisation to achieve the larger objectives of CBRE Cares. The key consideration for selecting a charitable organisation will be its ability to undertake projects at a national level and engage with migrant workers, understanding their concerns and addressing the health and nutrition concerns of their families.

Some issues which are faced by migrant workers in the country include – neglect, unsafe environment, malnutrition, instability, drop out from school, lack of access to quality healthcare and nutrition, lack of hope for a different or better life.


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