@ Vikas Sharma | Sr Journalist
New Delhi: BrandStreet, India’s leading integrated marketing agency in partnership with Eventus launches Corporate T20 Winter Cricket League Today. Winter League 2019 will be held every weekend for the next 13 weeks at Trance Fun Fields, Gurgaon. The league is announced open in presence of the honorable Chief Guest Mr. Sudesh Verma, National Spokesperson of BJP.
Mr. Sudesh Verma, National Spokesperson of BJP while addressing the teams said, “Corporate life becomes dull and involving oneself in such sporting activities is always better. Cricket is like a religion in India and is well appreciated by everyone. It is a great sport to inculcate physical activities, and also practice discipline, strategic planning on ground. I would to like congratulate Brand Street and Eventus for organizing such a league for the corporates. I hope they organize similar events for the youth to identify hidden talent.”
The 13 weeks long league is the brainchild of Mr. Surendra Singh CMO of Brand Street. At the launch of the Second Corporate T20 Cricket League Mr. Singh said “We organized this Corporate Cricket league to aim to encourage a regular physical activity into the sedentary lifestyle of corporates and promote teamwork amongst them. We need to move our body for better brain functioning, too much time in office, turns people into tunnel thinkers, such sports activities give staff something to feel proud about outside of the office. The feeling of fun, companionship, and pride of having a corporate cricket team helps in enhancing the productivity at work.”
T20 Winter league has already created a buzz, more than 42 teams from the corporate industry namely Accenture, HDFC Bank, Apollo Munich, Ernst & Young, Indigo Airlines are hustling in the 2-month long T20 Cricket league to emerge on the top.
Mr. Ranjeet Singh, CEO Eventus said “We are pleased to associate for yet another corporate cricket league with Brand Street. Corporate T20 Winter Cricket League envisaged as an exclusive cricket tournament with the goal to bring together professionals from different work spaces, enabling them to display their cricketing talent and have extraordinary fun. The Corporate league is a big step to promote fitness and physical activity among the corporates via a sport that everyone loves and appreciates.”
BSI has taken up an initiative to sponsor the underprivileged students who play cricket. These students are trained and promoted by BSI to achieve their dreams in the field of cricket. The league is sponsored by Nesplus, Code, Electral, Nestle Everyday ChaiLife, Max Fashion Store and Monster Energy Drink to name a few.