@ Vikas Sharma | Sr Journalist
New Delhi : CyberMedia India limited, South Asia’s largest B2B technology brand and owner of magazine brands like Dataquest, Voice&Data, PCQuest and DQChannels announced a strategic investment in TechShots, India’s first B2B short news app for technology decision-makers.
TechShots carefully curates the best national and international technology news every day and summarizes it in less than 400 characters for easy and fast consumption. It allows the reader to read the complete story, if the user so desires.
In the short term, it has emerged as the most highly rated B2B technology news app on Google Play, app store. The impressions on content continue to grow at 30% month-on-month.
As per the terms of the agreement, CyberMedia will drive the content of TechShots and bring in its over four decades of B2B technology news publishing experience. TechShots, having a digital-first strategy, will empower CyberMedia’s digital media presence in this digital content consumption age, where 80% of the content is consumed on handheld devices.
Pradeep Gupta, Chairman & Managing Director of CyberMedia India Ltd., who is also a winner of “National Entrepreneurship Award as the Best Mentor” by the Ministry of Skill Development and Entrepreneurship, Government of India will mentor TechShots’ team. He cited that traffic on online news websites increased by 17% week-on-week during 1st week of COVID crisis lockdown as per industry study.
“IT decision-makers are hard-pressed for time, even as they would like to keep abreast of the latest technology trends. TechShots resolves this issue by providing high-quality content, written in not more than 400 characters, keeping in mind the tight schedule of the technology professionals. The app is easy to navigate and is designed to appeal to professionals from diverse technology backgrounds,” says Akhilesh Shukla, Founder, and Editor-in-Chief of TechShots. He comes with rich experience of over 15 years in print, broadcast, and online media.
As per industry studies, News aggregator apps and other proprietary news apps witnessed a sharp jump in viewership by 22% and 76% respectively. With this association, CyberMedia will cater to the increasing demand of technology news and its dissemination to larger audience set through multiple digital platforms and consumption formats said Thomas George, Managing Editor & President, CyberMedia Publications.
“CyberMedia comes with a strong legacy of producing quality content in line with the requirement of the IT decision-makers. We are excited and thrilled to partner with Cybermedia and PG, and we are confident that it will be a long and fruitful association.” added Akhilesh.