@ Vikas Sharma | Sr Journalist
Delhi: Doctor Dreams, a holistic sleep solutions brand from the house of Nilkamal, has launched an exciting campaign on World Sleep Day. With this campaign, the brand intends to educate consumers about the importance of choosing the right mattress and restates its proposition of ‘Happy Sleep, Delivered!’.
The campaign personifies Doctor Dreams mattress and Regular mattress as two people engaged in funny banters that highlight the advanced features of Doctor Dreams. The campaign is a fun take on what an ideal mattress should be and gets the audience wondering about their own mattress and whether it’s time for an upgrade.
Commenting on the new campaign, Mr. Pinaki Gupta, General Manager – Marketing, Nilkamal Ltd. said, “At Doctor Dreams we thrive to deliver the best sleep solution to our consumers. Backed by immense research and technology, our mattresses combine comfort with modern day convenience. With our new campaign that coincides with World Sleep Day, we have attempted to entertain our customers while simultaneously educating them on what makes the perfect mattress. We are positive this campaign will connect with our audience.”
The campaign is conceptualized by Interactive Avenues – A Reprise Network Company.
Mr. Shantanu Mulay, National Business Head – Creative, Interactive Avenues said, “The films have a perfect mix of humour and tight branding elements in it. I’m sure this will definitely build purchase intent for the consumers. The campaign has the potential to create a strong top of the mind recall and we feel extremely fortunate to plan and execute these films”.
Doctor Dreams has also launched an engaging contest around the campaign, wherein participants are required to share a funny quote on ‘Why they want to sell their regular mattress’. Participants have a chance to win rewards worth INR 1Lakh. The contest is being promoted across Doctor Dreams’ social media platforms.
Doctor Dreams is backed by the technology, quality and logistics might of Nilkamal Ltd. This has helped the brand to bring international quality products curated for the Indian consumer at an affordable price. The last mile service is facilitated by the Nilkamal infrastructure to ensure a seamless experience for the customer.
Please click the below links to watch the films:
- Cool Gel Film: https://youtu.be/oPBLEwknMpA
- PU Foam: https://youtu.be/hg4kFTYsbkc
- Memory Foam: https://youtu.be/2FzXlOOpzZY
- Tencel Fabric: https://youtu.be/Cf9LWPBHcds
- Mattress Protector: https://youtu.be/YdZDNJd3V-0