LIVA Miss Diva 2021 Goes Digital


@ Vikas Sharma | Sr Journalist

Like each year, the pageant will explore talent from across the nation offering a rare opportunity. Are you ready to live your flow?

Miss Diva announced the launch of its 9th edition in association with LIVA, a fashion ingredient brand as Title Sponsor. Everything around us has changed our definition of normal, but LIVA Miss Diva 2021, co-powered by MX TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty queen in a dynamic new format, that will leverage on digital media. India has won the prestigious title of Miss Universe more than once, with the recent win of Adline Castelino who won the coveted title of LIVA Miss Diva 2020 that added India back on the global map of Miss Universe 2020 as the 3rd Runner Up.

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented young Indian women through its coveted pageant. The crown is not just the most valued glory for young ladies, but also a platform that leads these women to manifest themselves into true icons of the future and realize their dream of representing India before the world. We hereby pledge our support to the next generation of feminine charisma to lead us in the most distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to groom, encourage and empower young talent to recognize them on international platforms and reflect the ever-growing tribe of potential that exceeds expectations across international borders.

Hence even when the Universe is adapting to a ‘new normal’, this year too… the show must go on… Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will continue its tradition to find that one girl who will revolutionize the definition of beautiful, confident, dynamic, vivacious with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.

Commenced on 11th June, the pageant announced a nationwide hunt to select representatives from across the country where aspirant divas can participate to transform their dreams to reality.

The selection process of these finalists entails an online registration process inviting specific audition task submissions on India’s leading short video platform – MX TakaTak

Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai to compete for the coveted crown at the Grand Finale in the month of October 2021.

Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we encourage and call on Transwomen to participate to redefine beauty. And this time, the height criteria has been eased to 5’4” for all the beautiful women out there.

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss Supranational 2021. It’s time to make India proud again.

With its vision of empowering the incredibly talented & relentless generation of digital enthusiasts to create engaging short videos that will propel content consumption in India, MX TakaTak is the entry gateway for these participants to audition for the pageant.

The Grand Finale will air on MTV, one of India’s popular Youth Channels.

The participation criteria for any applicant includes:
• Height: 5’4″ & above
• Age: Between 18 -27 years (27 till 31st December 2021)
• Marital Status: Single, Unmarried and Not Engaged
• Indian Passport Holder
• OCI Card Holders & NRIs allowed to compete for the runner up position
• Transwomen allowed to participate

So, ladies, what are you waiting for? To register, log on & apply now!
Don’t forget to download the MX TakaTak app to kickstart your pageant journey. Registrations are open till July 20.

• Follow us on Facebook: @officialmissdiva
• Follow us on Instagram & Twitter: @missdivaorg
• Follow us on MX TakaTak: @missdivaorg

Watch out for #LIVAMissDiva2021 #MissDivaAuditions


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