@ Vikash Sharma | Sr Journalist
New Delhi : Greenlab Diamonds, India’s leading lab-grown diamond brand, proudly announces the grand opening of its first brick-and-mortar store in South Extension, New Delhi. This milestone marks the beginning of an ambitious expansion plan, with the company aiming and planning to establish ten additional brick and mortar stores in India by December 2025.
The launch of Aigiri’s flagship store represents a significant step in the brand’s mission to make sustainable luxury accessible to discerning consumers across India. By embracing CVD lab-grown diamonds, Aigiri offers exquisite, ethically sourced jewellery that combines timeless elegance with environmental responsibility.
Smit Patel, Director-Greenlab Diamonds, commented on the growing market for lab-grown diamond jewellery: “We’re witnessing a paradigm shift in the luxury jewellery sector. Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing. CVD Lab-grown diamonds perfectly address these evolving preferences. Our expansion plans reflect the burgeoning demand for conscientious luxury in India.”
Greenlab has already made significant strides in establishing itself as a prominent player in the sustainable luxury market. Notable milestones include:
In a gesture of diplomatic significance, Prime Minister Shri Narendra Modi presented a 7.5-carat lab-grown green diamond from Greenlab, the parent firm of Aigiri to U.S. First Lady Dr. Jill Biden. This gift not only showcased the company’s commitment to eco-friendly luxury but also highlighted India’s technological prowess in creating sustainable alternatives to traditional diamonds.
In a momentous Pran Pratistha ceremony at Ram Janmabhoomi, the divine child Ram Lalla was adorned with a stunning crown, a testament to devotion and meticulous craftsmanship, graciously given by Greenlab Diamonds. This intricate crown is adorned with CVD lab-grown diamonds and fine gold. This was the first craftsmanship of Aigiri.
As an accessible luxury brand, Aigiri offers meticulously designed diamond jewellery that blends traditional craftsmanship with contemporary aesthetics. Each piece is created as an heirloom, reflecting the wearer’s unique story and celebrating life’s most cherished moments.
“At Aigiri, we’re not just crafting jewellery; we’re creating a forcefield of love and timeless memories. Our pieces are designed to be cherished across generations, celebrating the bonds we hold dear.” CEO Rajesh Baid adds.
