Vikash Sharma | Sr. Correspondent
New Delhi : Storia® Food & Beverages Pvt Ltd, a young and disruptive start-up in the F&B segment, today announced the launch of shop.storiafoods.com ,a direct-to-consumer channel in Mumbai to gain an edge via online shopping amid shifting consumer behaviour. The initiative will be replicated in other cities as well across the country in coming months.
The website will allow shoppers from Mumbai to order Storia’s products online with exclusive offer. The company has also introduced ‘zero contact delivery’ initiative on all prepaid orders. In past few months, Storia has created their presence in modern trade and e-Commerce channels to grow the reach of its product to consumers.
Mr. Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt Ltd, said, “With the COVID-19 outbreak and home-quarantine regulations, we’ve seen an unprecedented spike in online shopping, delivery and traffic. While retailers focus on keeping shelves stocked and protecting customers and workers, the go-to-market strategy has shifted much of our focus to digital platforms and allowed us to focus on helping our consumers through this tough time.
Launching this new D2C channel allows for the opportunity to engage with our consumers directly, to learn from them, and use these learnings to continuously optimize everything from the shopping experience to the products themselves”, he further added.
Commenting on the initiative, Mr Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “In this new world, paradigms have shifted and so has the goal post. It’s essential for brands that want to win to understand their customers and control the entire value chain. For the past 12 years, Gozoop has been pioneering solutions for direct to consumer businesses. We are proud to partner with Storia and are looking forward to using our proven expertise to help the brand directly reach, engage and delight their customers.”
Storia® was incorporated in April 2017 and is currently present across 50,000+ retail outlets in 33 cities. Storia®’s product portfolio comprises of Shakes, 100% Natural Tender Coconut Water, Beverage Whitener and Street Style juices. Storia® shakes are the highest fruit content shakes in India and all their products are free of preservatives and additives making them 100% natural with superior health benefits.
About Storia Foods & Beverages Pvt. Ltd:
Storia® Food & Beverages Pvt. Ltd. is a young and disruptive Indian food and beverage brand with a robust R&D driven product portfolio, with superior health benefits, offering unique flavours and richer taste. Storia envisions to drive innovation across major food and beverage categories with products that will help to build a nutritionally stronger nation and work towards adding ease, creating value and inspiring a healthier lifestyle.
Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia® is present across 33 cities in India across 50,000+ retail outlets.
About Gozoop
Gozoop is a digital first integrated communications company, co-founded by Ahmed Aftab Naqvi, Rohan Bhansali and Dushyant Bhatia. As a digital first integrated company, our mission is to help brands and businesses win in the new world. To realize our goal of being your trusted advisor, we first dive deep into understanding the dynamics of your business and industry. Our integrated marketing solutions are a derivative of this deep dive. While we are all up for doing tactical brand campaigns, we find higher purpose in the strategic business impact delivered through our creativity.
The company aims to create lasting connections through innovative branding and marketing campaigns that inspire customers to move and take action. With an employee strength of close to 200. Gozoop has conceptualized and executed some of the biggest and most success
