@ Vikas Sharma | Sr Journalist
New Delhi: It’s a universal truth that food and festivals are an integral part of our culture. With the festive season around the corner, we Indians believe in celebrating with mouth-watering, delicious, lip-flavouring food and snacks. To give a twist to your festive meal, Mother’s Recipe one of India’s leading FMCG brand has recently introduced an exclusive range of pickles specially curated for the North Indian market.
The 950gm best value pickle pack has the authentic north style taste which is made by the finest ingredients such as raw mango, premium quality of mustard oil (Sarson ka tel) and Khada Masala. This pickle exclusively developed for the North market comes in 950g pack size in very attractive, durable and reusable PET jar in Mango and Mixed Pickle variants.
Commenting on this, Ms. Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods said “Pickles have been a part of Indian cuisine since the longest time and over the period every region has developed its own special taste for it. With this pickle variants we want to tap the hunger for ‘Ghar jaise achaar’, serving people their regional traditional delicacies across North India. At Mother’s Recipe we stand by our brand promise and ensure that best quality ingredients and traditional processes are used for making various products authentic to each region.”
Also, over a period of time the usage of Achaar has undergone a transition from being a side dish or taste enhancer to becoming an integral part of the dish. The millennial with their appetite for experimenting with food has resulted in quirky dishes like Achari Chicken, Achari Bhindi, Mushroom Achari, or even Frankie with Achar making the usage more versatile.
This product was developed in consultation with inhouse robust R&D and QA (Quality Analysis) department to address the demand from consumers to have an authentic Northern-style pickles. The company from the outreach perspective apart from the tradition method has also come up with unique digital media campaign on various social platforms to reach out to the consumers.
About Mother’s Recipe – Desai Foods Pvt Ltd.
Desai Foods Private limited owns the brands Mother’s Recipe, Elmac, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom &pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Superbrand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India.
All the products are available to buy online on www.mothersrecipe.com