@ Vikash Sharma | Sr Journalist
Ramagya Group is a well-recognized entity with over 36 years of business excellence in India. With 20 brands in different verticals under the parent company, Ramagya Group has launched its B2B E-commerce platform “Ramagya Mart” which is India’s only B2B e-wholesale platform that will be exclusively catering to the Home Appliances category.
The platform has been developed as a wholesale e-trading medium for Indian Home Appliances manufacturers that will enable manufacturers to effortlessly engage, connect and transact with retailers, dealers, wholesellers and distributors.
The objective of Ramagya Mart is to facilitate digital distribution transformation in the immediate future and propel wholesale bussiness by offering wholesale e-trading platform wherein manufacturers can self-create their wholesale e-marts on the portal without limitations. Manufacturers will be encouraged to use Ramagya Mart’s platform to gain the trust of new potential channel partners using the Ramagya Vishwas Certification for attesting manufacturer’s credibility as well as authenticity. Manufacturers can propogate their brand using portal’s customised promotional tools to build their image in order to engage with the large wholesale potential that exists in tier 2 and tier 3 cities besides their traditional focus on the metro’s potential.
A dedicated team of category sales managers and area sales managers with B2B experience have been hired and appointed to handhold and offer custom solutions to these home applaince manufactuerers & brands. The core differentiation and welcome change is the exclusive focus on home applainces across 23 focused categories, that cover kitchen, home and personal care appliances. Besides being a medium that connects the wholesale buyer with the manufacturer directly via the portal, there are custom solutions that offer a range of promotional marketing services to enable and make wholesale transaction happen.
Indian manufacturers want a cost effective brand-image building solution that propels their brand’s reach to the unaddressed wholesale potential and the need of the hour is to provide them business for the money they spend on promotion and not just provide them with enquires that they further invest productive time on, without an assurance of conversions.
With 100 million investment over three years and strategically carved out plans by identifying and bridging manufacturer’s concerns, the focus and result orientation value for the buck proposition got the attention and trust of a landmark 1000+ Indian Home Appliance Manufacturers that have on-boarded and listed on the platform even prior to the launch.
The forward thinking plan post launch is to offer unique financial products that enable digital distribution transition and enact the modus operandi of the renowned B2C e-commerce players in some aspects.
Mr. Utkarsh Gupta, Managing Director, Ramagya Mart on the launch said, “Ramagya Mart’s brand positioning is ‘Desh Ka Vyapaar’ and the entire philosophy behind this positioning stems from the Prime Minister’s Atmanirbhar Bharat initiative. Initially we are coming up with 23 categories in home appliance segment and soon will add more categories in the coming days. If manufacturers utilize their capacities at an optimum level, not only will they be productive and profitable but manufacturers will become catalyst to creating new job opportunities for our people on a pan India basis, giving further impetus to the economic growth”.
He also further added that, “The promoters of this brand have a strong trading background and experience. And since they are also currently in the education business, the values of transparency and trust-worthiness are embedded in the ethos of this new brand and in the functionality of this business platform. In the next 3 years we will ensure that Ramagya Mart will be one of the best solutions to distribution challenges and a catalyst for volume business marketing for Indian manufacturers.”
Randeep Hooda, Brand Ambassador Ramagya Mart said, “ I am very happy to partake on this new journey with Ramagya Mart and I encourage our business community to actively engage themselves with Ramagya Mart for better business opportunities and growth and simultaneously the growth of our nation.”