@ Vikash Sharma | Sr Journalist

New Delhi: Al Haramain Perfumes Group is finally stepping in India to serve millions of perfume lovers across India. The well-known brand Al Haramain Perfumes has been a front runner in the industry of perfumery for over 50 years. Al Haramain Perfumes has successfully struck a chord with a growing number of perfume lovers all over the world. Ever since the first bottle was released in the summer of 1970, Al Haramain Perfumes has steadily grown to an empire by putting together a fragrant network of spectacular showrooms all over the world and winning accolades, appreciation, and hearts along the way. The brand has proudly established its business with a workforce of 3,000 professionals working in more than 100 showrooms in 12 countries including 1,200 deployed in three factories in the UAE, the company produces 1,300 types of perfumes and cosmetics products that are marketed and sold in 65 countries. With more than 100 stores in the gulf, and thousands of Distributors, and fans across the globe Al Haramain Perfumes is the premier producer and retailer of specialty perfume in the world. With every bottle, we strive to bring both our heritage and an exceptional experience to life. People from around every corner of the world is serving the company in regional offices.

The brand, Al Haramain Perfumes Group, traces its roots to the holy city of Makkah in Saudi Arabia in the 1960s, has grown from strength to strength since its establishment in 1970 A.D by Lt. Kazi Abdul Haque, father of the present Chairman of the company, Mr. Mohammed Mahtabur Rahman, CIP. Few years after the company was formed, Mr. Mohammed Mahtabur Rahman built the vision, technology, staff and resources from around the world to shape the fragrance industry to new heights. Since then, excellence in perfume making has been the top priority of the organization. After over 50 years of excellence in crafting exquisite fragrance, Al Haramain Perfumes is authentically launching its network in India through the 41st India International Trade Fair (IITF), 2022. The company is present with its luxurious booth (12A-09-C) at Pragati Maidan, New Delhi, India.

The Chairman & Managing Director, Mr. Mohammed Mahtabur Rahman, CIP stated that he is very excited to launch the brand in India with a goal to deliver the brand’s authentic creation in every corner of the country. Driven by the belief that true quality speaks for itself, we blend traditional knowledge and expertise with sophisticated technology to deliver the finest products and service worldwide. Every Al Haramain Perfumes product is created, packaged and quality tested using state-of-the-art equipment located in our grand 400,000 sq. Feet premises in the UAE. All our operations and procedures are quality controlled in accordance with established Good Management Practices (GMP) and Quality Management Systems (QMS). Al Haramain aims to be a world leader in fine perfumery, always anticipating and meeting the tastes and preferences of our discerning customers and bringing them serenity through the medium of fragrance. He deeply believes that Indians will welcome the brand with same amount of love and appreciation like the other fragrance lovers around the world.

Why did they wait so long to enter the Indian market? In response to that question, Mr. Kalim Shaikh, the Director of Sales said, “Our Company originated in the Middle East, for a long time our products were developed with the priorities of Middle Eastern region. But for last 20 years we have been serving the western world and the eastern equally. We believe our product range and varieties of fragrance options can now serve the vast market of India. Yes, we are ready and excited to be here.” He also ensured that the brand will be launching its collection of top quality Deodorants, Eau de Perfumes, Eau de Toilettes, Concentrated perfume oils all along India.

The launching event of Al Haramain Perfumes was arranged on 14th November, 2022, Monday in the venue of 41st IITF, New Delhi.

The brand is manufacturing different fragrance items like Air fresheners, Deodorants, Incense, Perfume oils, Spray perfumes and many in its state-of-the-art manufacturing unit stretched over 400,000 sq. foot in Ajman, UAE.


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