@ Vikash Sharma | Sr Journalist
Noida : MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good
Delivery gold & silver refinery, hosted an exciting Gold Bar Challenge at their Exclusive Store a.k.a PVC
(Purity Verification Centre) in Noida. The event took place on Sunday, April 9th from 12 PM to 7 PM at
JOP Plaza, located in Sector 18 of Noida, Uttar Pradesh.
The Gold Bar Challenge was an open event where participants attempted to remove a 5.7-kilogram
gold bar from a glass enclosure within the designated time limit. Twelve winners were presented with
MMTC-PAMP’s Banyan Tree 999.9 purity 10 gm silver bar, depicting India’s national tree and
symbolizing longevity and fulfilment. This exciting opportunity was available for gold enthusiasts who
wanted to showcase their skills and win a coveted prize while following rules and regulations for safety
and fairness.
Speaking on the announcement, CEO and Managing Director Mr Vikas Singh said, “MMTC-PAMP
stores are destination stores which serve unique and distinctively crafted products in purest gold and
silver. We’ve now taken this a step further by adding fun and excitement for our customers by
providing them with a new distinctive and engaging experience, with our Gold Bar Challenge event. It
is a testament to our unwavering efforts to add moments of joy for our customers who have always
trusted us for their Gold & Silver needs. Our focus on offering cutting-edge products and unique
experiences underscores our commitment to enhance customer engagement and satisfaction in a
unique and fun manner. By fostering a healthy spirit of competition, we aim to build stronger
connections with our customers and create a truly memorable experience for them.
“The gold bar challenge is a unique event that has rarely been witnessed in the Indian market and we
are happy to announce that we will be bringing this event to the cities of Hyderabad, Chennai and
Ludhiana, as well in future,” he added.
MMTC-PAMP is known for its commitment to providing high-quality, culturally diverse products to
consumers hosted this event at their one-stop-shop for any gold & silver needs. To ensure the
product’s authenticity, each MMTC-PAMP product carries a unique number and comes packaged in a
certified signed by an Assayer. Each gold and silver product bought from MMTC-PAMP offers a positive
weight & purity balance, which guarantees that every coin or bar you buy weighs more than the listed
weight, ensuring customers get the highest value for their investment.
All products come with MMTC-PAMP’s stamp of authenticity and deliver on the promise of 999.9+
purity and are crafted to the highest standards using the latest Swiss technology. There is a wide
variety of purest gold and silver products to choose from this season and one can purchase them from
MMTC-PAMP’s exclusive stores, leading jeweller partners, online marketplaces like Amazon and
Flipkart or directly from MMTC-PAMP’s own website, shop.mmtcpamp.com.
About MMTC PAMP: A joint venture between Switzerland-based bullion brand, PAMP SA, and MMTC
Ltd, a Government of India Undertaking, MMTC-PAMP seamlessly marries Swiss excellence with
Indian insights. MMTC-PAMP India Pvt. Ltd. is internationally recognized as an industry leader in
bringing global standards of excellence to the Indian precious metals industry. We have receivedseveral awards since our inception from local and global industry bodies for the transparency and
sustainability that we rigorously uphold in our sourcing, refining and supply of precious metals in the
Indian market. MMTC-PAMP is the only LBMA-accredited Gold & Silver refinery in India and is accepted across global commodity exchanges and central banks.
