@ Vikas Sharma I Sr. Journalist
New Delhi: Royal Stag has partnered with the International Cricket Council (ICC) that further strengthens the brand’s ties with Cricket, the sport loved by more than one billion adult fans the world over. The partnership, which runs through 2023, confirms Royal Stag as official sponsors of cricket's international events, including the upcoming big-ticket calendar events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has bolstered its engagement with cricket lovers across the country.
“Royal Stag has always stood by its brand philosophy of “Make It Large” – inspiring people to dream large and be the creators of their own destiny. In India cricket transcends from being a sport to a religion, with an ever-increasing set of devoted cricket lovers. Our journey with cricket started in 2000 and since then we have only strengthened our brand associations with the sport, creating a huge impact on cricket fans across the country”, says Kartik Mohindra, CMO, Pernod Ricard India.
Commenting on the deal, Kartik Mohindra further added, “Our aim is to share the excitement of the game with cricket fans around the world. Partnering with ICC, one of the most coveted sports bodies in the world, allows us to deliver a truly “Make it Large” experience for die-hard cricket fans, especially with the ICC Men’s Cricket World Cup around the corner”.
On this momentous occasion, Guillaume Girard-Reydet, MD, Pernod Ricard India said, “We are delighted to partner with the prestigious International Cricket Council, and look forward to an action-packed calendar in the next five years of which two events in India only. As India gets ready to host two of these upcoming tournaments, this partnership firmly cements our position in the international sports arena. We continue to stay committed to the sport and cherish the spirit of the game.”
Commenting on the agreement, David Richardson, Chief Executive, International Cricket Council, said: "The ICC is pleased to welcome Royal Stag on board as our Proud Partner. We look forward to working together for the next five years in delivering a meaningful experience to cricket fans across ICC global events.”