Hosts day-long celebrations including Vigo’s first parade, Canter Bus Tour, Grand Birthday Party for its Creators and fans in Delhi
@ Vikas Sharma I Sr. Journalist
29 th September 2019, Delhi: Vigo Video, India’s fastest-growing short-video platform, successfully completes two years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together through entertaining and heartfelt visual stories.
To celebrate this community spirit and its memorable journey of two years, Vigo Video kicks off celebrations across eight cities beginning September 20th. Travelling from Bardhaman, Kolkata, Murshidabad to Jaipur, Lucknow, Delhi, Patna and Ranchi, Vigo Video will host an array of exciting activities including Vigo’s first Parade with Vigo creators of each city, Canter
bus tour around the city and a Grand Birthday Party to be attended by hundreds of Vigo fans and users!
The fun birthday party will also witness exciting games, interactions with the top Vigo creators like PrinceKumar, Rida Javed, Divyanka Sirohi: and many more, which will further bring the communities closer together.
Within this short time span, the platform has been able to create a strong and unique identity amongst users. With regional content gaining prominence and creators using their regional dialects to create content, different genres have gained popularity across key markets. From comedy, sketch, acting, to video rendition, one can find multiple vertical categories for users to engage and create content with.
Popular content created and shared also differ from one community to another. Original comedy skits and homegrown comedy groups are a hit in Kolkata and Ranchi, while heartfelt content around emotions are appreciated the most by Vigo fans in Jaipur and Delhi. Meanwhile, across
the Hindi heartlands of Lucknow and Patna, shayari and storytelling reign supreme.
Popular Vigo creator from Delhi Owais said, “ I have always been very passionate about Shayari, however, it has a very niche audience. But through Vigo Video people are actively listening to my Shayari and it is amazing to see so many people interested in this art form. There is no other content platform that could mobilize their user base to find an audience for this dying art form. I could have never imagined getting a response like this from my community. Vigo has completely turned my life around. Thanks to Vigo Video for making my dreams come true.”
“We are delighted to celebrate with communities pan-India two years of bringing real stories about real people to life through the power of short-form video,” said Ashray Sachdeva, Head of Marketing, Vigo Video. “Vigo users are now coming together to form communities and groups both online and offline, create long-lasting relationships. Our ambition in the coming is to further empower users to share their stories in the most authentic and engaging way.”
Vigo Video is an engaging platform for the next generation of storytellers and connects with like-minded users sharing similar interests. In the last two years, Vigo Video has become tremendously popular across India with a huge community of loyal users eager to create and share content with their followers.
