@ Vikas Sharma | Sr Journalist
New Delhi/Ghaziabad – India:Youth icon, Bollywood and TV actor and winner of the recentrealty TV show Nach Baliye 9, Yuvika Chaudhary, has taken a stake in an upcoming and exciting women fusion fashion apparel brand Zomo.
The financial terms were not disclosed due to Non Disclosure Agreement (NDA) signed between the parties.
With this partnership, Zomo would expand pan India with 10-20 outlets across India through company owned and franchisee outlets. The company would also offer their product lines in popular e-commerce platforms in the next few months.
“I am very happy to partner with Zomo and becoming a co-owner of the brand. I feel Zomo is the right mix of Indian and Western fusion with overall vision of sustainable fashion which is affordable and has premium quality and productivity. We are going to launch new and exciting line of clothing in 2020 and expect women across India to wear something unique and fashionable with Zomo,” Ms. Yuvika Chaudhary said.
The investment for expansion would be funded by internal accruals including investments by franchisee owners. Zomo currently has three stores in Delhi-NCR.
Ms. Chaudharywould now be the face of the brand and play a key role in strategic expansion plans of the company including marketing and promotion. Zomo would also launch an exclusive line and editions inspired by Yuvika Chaudhary.
“Our objective is to fusion world designs with Indian designs and make it more practical and productive for today’s women. Our pricing is very affordable, and in fact, we are the only brand in India in the space of affordable luxury segment. With this partnership, Yuvika will be the face of Zomo and we are expecting tremendous growth for the brand in the coming year,” Zomo Co-Founder Mr. SraveenChiraniasaid.
For the upcoming Spring Summer collection, Zomo is launching four collections. They would be inspired by Pangolin, an endangered animal, Indian Sunbird, BohoWaves and Indian tie and die collection. Franchise Trade is the official franchise partner of Zomo.