@ ANOI Bureau
Gurgaon, 19 March, 2020- Soch, the one-stop destination for all your ethnic needs, has launched its first store in Haryana at Reach Airia Mall, Gurgaon.
Spread across over 1300 sq ft, the new store marks a firm step in the brand’s attempt to establish its footprint in the state and reinforce its pan-India presence. Soch currently has stores across 47 cities in the country including New Delhi, Bangalore, Mumbai, Chennai and Hyderabad. Soch also retails through shop-in-shops at Central and online on its own website sochstore.com. It is available across other e-commerce portals like Amazon, Myntra and Flipkart as well.
Commenting on the launch of the store, Jaydeep Shetty, CEO, Soch Apparels said, “We are very excited to launch our first store in Haryana and further establish our reach in Northern India. We aim to bring to our consumers in Gurgaon a plethora of sartorial options starting with our new Summer Collection”.
The brand has 131 EBOs and 49 LFS stores currently operational in the country. Future expansion plans entail a move towards more unrepresented markets like Tier 2 cities, while at the same time, enhancing its presence in major metros as well. While the South and West have been traditional strongholds for Soch, the future roadmap includes actively developing a North and East footprint.
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