@ Vikas Sharma | Sr Journalist
7th April’21: Swiggy Instamart with Dentsu Webchutney launched #TheBetterHalfCookbook in February and disrupted a nearly two-thousand-year-old way of cooking with a unique idea to make kitchens equal: cooking together.
The Better Half cookbook gave partners an equal responsibility to split the recipe and cook the meal. Each partner has to follow only their side of the instructions to see their meal come together, together.
So far, the cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational.
While #TheBetterHalfCookbook was just the start to making cooking more equal, and faster, Swiggy gave the internet a taste, an eye, and an ear for equality.
They have now introduced the most innovative way to use a podcast to promote kitchen equality, giving the world an all-new way to listen to recipes. Called the “Better Half Earpodcast”- this unique format (nicknamed “.we” files to promote sharing) enables two homechefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time.
Gurbaksh Singh & GD Prasad, Chief Innovation Officer & VP- Account Management, Dentsu Webchutney said: “The idea of splitting the recipe goes across mediums. We’re proud to be the first brand worldwide to innovate using earpods- through the “Better Half Earpodcast”. We hacked how a single audio file can disperse sound across two speakers simultaneously- giving a seamless real-time cooking experience for two people together, through a single file on Spotify.”