@ Vikash Sharma | Sr Journalist

August, 2023: Masaba and her eponymous beauty brand, LoveChild changed the beauty game over the last year by creating some of the absolute brown girl friendly beauty products. Naturally, Masaba had to take a moment to celebrate her brand’s first anniversary. And what better way to celebrate than with some new exciting beauty drops!

The consumer love has been immense in the form of 4.5+ ratings on key product categories, with some standouts like Meetha Bullet Lipstick & Hukum Liquid Lipstick, and Masaba’s personal favourite Antiguan Decaf Fragrance. Moving ahead, the brand plans to introduce more innovative and inclusive products that continue to delight the Indian consumer.

Adding to its existing product categories of lipsticks, blushes, highlighters, eye makeup, skincare, fragrances, and wellness, the brand is now expanding the face category with a new range of products to reinforce the brand’s commitment to growing its portfolio of inclusive products. The new launch includes the must have of everyone’s beauty vanity – Primer, Concealer and Illuminator, all exclusively available on Nykaa.

To sweeten the anniversary, the brand has also rolled out two new signature fragrances- the perfect addition to your festive basket; Meetha and Power Petal.

Commenting on the expansion of the face category and new fragrance drops, Masaba Gupta, Founder, LoveChild said, “I am a big fan of easy on the skin products, anything that is light but does the job! And this exactly was my priority while we were creating Primer Premier, Concealer Cameo and Star Song Illuminator. These 3 products enriched with skin loving ingredients are now my holy grail before I do any makeup. And no matter what I do, smelling good is paramount, so presenting two personal favourite fragrances – Meetha & Power Petal, perfect for the festive season. As we turn one, I can’t wait for more of you beauty bees to try our products”

LoveChild by Masaba products are available online on, and House of Masaba stores across the country, and marketplaces including Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira.


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