Photo Caption (Left to Right): Mr. Manish Misra, Chief Innovation Officer, Panasonic India, Mr. Daizo Ito, Managing Executive Officer, Regional Head for ISAMEA and Chairman Panasonic India, Mr. Manish Sharma, President and CEO Panasonic India and South Asia, Mr. Ankit Malik, Head Go-To-Market Strategy Mobility & IOT, Panasonic India

@Vikas Sharma | Sr Journalist

New Delhi: Committed to building a connected ecosystem, Panasonic, a leading diversified technology company, today announced the launch of an IoT based utility product PanasonicSeekit.

The newest product from Panasonic’s India Innovation Centre, a portable and sleek Bluetooth tracker empowers users to simply tag their valuables, connect to the Seekit smartphone app and find them without any hassle.

Seekit features a Separation Indicator, Proximity Guidance, Last Seen Location, Bi-directional Tracking, and Voice Alerts with High Alert Mode for tracking; Low Alert Mode to avoid unnecessary alerts. Harnessing the power of Bluetooth 5 for best in class Bluetooth connectivity, and better battery utilization,lasting for about 12 – 18 months without a charge depending on the variant and usage.

Seekit will be available in two variants, Seekit Edgeand Seekit Loop, and is priced at INR 1599 and INR 1299 respectively. Developed at Panasonic’s India Innovation Centre, Seekit will be available on various leading ecommerce platforms starting December 1stweek.


Intelligent features & simple design

The Separation Indicator feature alerts the user as soon as the valuable is disconnected, reminding that the valuable is being left behind. These alerts can be customized in the user’s own voice too, especially useful in case of multiple Seekit devices. With Bi-directional Tracking feature, not only does the Seekit help you find the tagged belongings but you can find your phone too by just double pressing the button on the tracker. Proximity Guidance would guide you towards your valuable. If you leave your phone behind, Seekit will Buzz and Glow reminding you to go get it.

If the Separation Alert is missed, you can just open your Seekit app and check the Last Seen Location of your disconnected valuable. In case of theft, theSeekit Community of app users can trace the valuable with the help of Crowd GPS technology. Just by pressing the button on Seekit thrice you can send anSOS Alert to 3 contacts with your GPS location. The Seekit device also comes with a Selfie Button, eliminating the struggle to find the perfect angle and click it.

The portable ergonomic design enabled with IP65 for protection from rains, fits seamlessly in the lives of the consumers.


Battery optimization & connectivity


Seekit comes with a best in class Bluetooth 5 as the core technology that provides connectivity range up to 100 ft. linear distance under test conditions.

Bluetooth 5 allows communication with a lower battery consumption, thus elongating the battery life and the fact that Seekit comes with a coin cell battery eliminates the hassle of daily charging.


Speaking at the launch, Mr Manish Sharma, President and CEO Panasonic India and South Asia said,

“We are largely focusing on both IoT and AI based solutions at our India Innovation Centre.  The launch of Seekit is strategically aligned to our objective to create a smart and connected ecosystem. This is another step towards developing technologically advanced and convenient solutions for our consumers.”

Mr. Manish Misra, Chief Innovation Officer, Panasonic India said, “India Innovation Centre is aligned to Panasonic’s objective i.e., to develop transformative business solutions in the space of Internet of Things (IoT) that further aids in better living. Seekit is a result of extensive research of consumer behaviour, where the solution uses IoT to safeguard valuables through our smartphone app while harnessing the power of Bluetooth.”


To Know More visit:




  Edge Loop
Color Black Black
Bluetooth version BLE 5.0 BLE 5.0
Size 45mm 41mm x 32mm
Thickness 3mm 5mm
Weight 7.7g 5.4g
Listed* 100 ft* 100 ft*
Loudness* Upto 80 db* Upto 80 db*
OS Compatibility iOS & Android iOS & Android
Water Resistance IP 65 IP 65
Battery CR2016 CR1632
Life 18 months* 12 months*

*Under Test Conditions


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