@ Vikas Sharma | Sr Journalist
Bengaluru: In an effort to help the Indian population experiencing digestive imbalances, global nutrition company Herbalife Nutrition announced today the launch of Simply Probiotic, a science-backed, easy-to-use powder probiotic that delivers active probiotic cultures per serving to support the gut microbiome.
Most of the modern human diseases have been linked to human microbiomes present in the human intestines or the gut. The microbiome is an entire ecosystem composed of trillions of diverse organisms that function to break down dietary fiber, support the health of our immune system and manufactures several essential vitamins. With so many important roles that it has in protecting general health, there is increasing attention to the role that diet plays in maintaining the robustness of the microbiome. Additionally, research conducted by Council of Scientific and Industrial Research India (CSIR), has thrown up correlations between various diseases and the microbes, including metabolism-related health issues like irritable bowel syndrome, heart disorders and even brain-related disorders like Alzheimer’s and schizophrenia.
Mr. Ajay Khanna, Vice President and Country Head, Herbalife Nutrition said, “Simply Probiotic, our latest in the twentieth year of our business in India, is founded on years of research to ensure an ‘easy to access and consume’ product. It is an effective solution to promote the growth of beneficial bacteria in the intestines for those who want to maintain a healthy digestive system. Our new probiotic powder can be added to any diet to promote beneficial bacteria in the gut.”
Simply Probiotic is formulated with a science backed probiotic strain, that helps to promote the growth of friendly beneficial bacteria and maintain balance microbiome to keep the consumer operating at their best. Simply Probiotic has no added flavors, colors, sugars or artificial sweeteners and unlike most of the Probiotics available in the market simply probiotic is shelf-stable and does not require refrigeration. Made with non-GM ingredients, it’s powdered format mixes easily with Hot, cold or frozen food/drink and contains zero calories.
Probiotics, as per WHO/FAO, are live microorganisms which, when administered in adequate amounts, confer a benefit to health.
*Source: ISAPP (International Scientific Association for Probiotics and Prebiotics)