@ Vikas Sharma | Sr Journalist
New Delhi : Having groomed the Monarchs of Great Britain for the last 213 years, through nine consecutive reigns, Truefitt & Hill (T&H) continues the legacy by bringing their sophistication to the most posh neighbourhood of Delhi – GK2. Truefitt and Hill (T&H) is globally renowned as one of the pioneer brands offering premium grooming services for men. Present in India since 2013, T&H operates 22 stores across 12 cities in India. Expanding its footprint in India, T&H is proud to announce its second branch in New Delhi, and the first in South Delhi – home to some of the most affluent families. In modern times, grooming has evolved into one of the most essential personal practices.T&H’s phenomenal growth graph in India truly reflects its popularity and quality of services. Taking the tradition forward, the ambiance of its GK 2 outlet is royal, and of the highest standards provides a relaxing environment .The salon is spread across an area of 1,200 sq. ft. (5 barber chairs, 1 manicure pedicure chair and 2 foot-spa chairs). It offers services for men only, which include Royal or Classic Shaves, Haircuts, Manicure, Pedicure, Head massage, hand and foot massage, facial, hair grooming, hair colouring and many more. On speaking at the launch of the 22nd store Mr. Istayak Ansari Co-Founder & Director Lloyds Luxuries and Mr. Krishna Gupta, MD Lloyds Luxuries shares, “The surge in beauty blogs and social media influencers has inculcated the importance of Grooming as a daily necessity, and we at Truefitt & Hill provide men with the most luxurious atmosphere and highly skilled barbers and staff to turn this grooming exercise into a luxurious experience. Finding greater resonance with young men who are choosing to align themselves with brands alike TF&H, we currently have 22 open and operating stores across 9+ cities in India and 1 in Dhaka, Bangladesh. Standing at the cusp of the market growth rate of about 25%, we look forward to growing and opening new stores.”
The aspirations and requirements of today’s young Indian men are rapidly evolving. With a surge in disposable income, men are becoming more discerning and indulgent. In an evolving trend in India, men are beginning to look at innovative grooming services carved specifically for them. What’s better than Truefitt & Hill, who’s committed to serve the modern men with unparalleled level of luxury service in the world! GK2 witnesses a heavy foot fall of well-heeled young ubersexual men, confident and conscious of what they wear and how they look creating an attractive market for the brand”, highlights Mr. Angad Pasricha & Mrs. Neoma Pasricha, Franchisee Truefitt & Hill Delhi GK2 This new venture makes it an ideal offering of internationally acclaimed grooming services, all under-one-roof, for the quintessential man who likes to invest in himself.