@ ANOI Bureau
Bangalore: Bangalore’s most trusted bespoke jewellery brand, Arnav has launched -Jewel Box by Arnav which houses collections from 30 prominent jewellery designers under one roof. JewelBox is a unique concept which celebrates Indian craftsmanship and designs.
A brainchild of Mr. Chetan G.R and Ashwini Oza, Jewel Box blends traditional Indian designs with contemporary style. First of its kind in the jewellery retail space, the brand brings jewellery designers from across India under one roof, offering them a platform to showcase their talent. Jewel Box perseveres to empower Indian craft and celebrates communities and karigars that are known to be true Master of Design and art.
Popular Bollywood actress Shikha Talsania, known for her roles in movies like Wake-Up Sid and Veere Di Wedding, unveiled the latest collections by celebrated jewellery designers like Sangeeta Boochra, Lara Morakhia, Zariin, Mortantra, Vaidaan, Bhavya Ramesh to name a few.
Talking about the launch, Ashwini Oza, Co-founder & Chief Designer, Jewel Box said, “We are proud to be the first retail brand to create a space where customers will be able to experience and shop from a selection of leading designers. Jewel box represents style and substance – style with its first-ever concept of a retail brand housing other retail brands and substance is Jewel Box’s celebration of traditional Indian craftsmanship with a blend of contemporary touch. We are happy to have Shikha unveil our latest collection. She is a person who is fun, bold, and fearless, and personifies the brand perfectly well.”
Speaking about Jewel Box, Shikha Talsania, Bollywood Actress, said, “What got me instantly connected with Jewel Box is its unique concept. By providing a platform for such talented designers to showcase their work, they are surely doing a world of good for all the women. The jewellery, in every way, personifies the modern, independent, and bold Indian woman and I was really impressed by the stellar collection and beautiful designs that Jewel Box offers. This is surely an ode to India and its rich heritage, and I am happy and privileged to be a part of this celebration of Indian designers and their craftmanship. I congratulate Jewel Box for such an incredible initiative and wish them all the success.”
Jewel Box wants to emphasize on designs and designers and their relevance in today’s world while keeping the legacy of traditional Indian craftsmanship alive.