@ Vikash Sharma | Sr Journalist
Gurugram: ASICS, a Japanese sports performance brand, unveiled its store at Ambience Mall,
Gurugram in an all-new avatar in the presence of its brand ambassador and Bollywood actor Tiger Shroff.
Located in the Millennium City of India, the store embodies the future of retail experience for consumers.
Spread over 1300 sq. ft of retail area on the 1st floor of the mall, the store’s concept is inspired by the brand’s
philosophy of ‘Sound Mind, Sound Body’ which focuses on an all-encompassing spirit that inspires the athlete
in every individual, affects the material choices, and guides the customer experience.
Present on the occasion, ASICS’ Brand Ambassador and Actor Tiger Shroff said, “ASICS has been creating some
of the most iconic products for both sports performance and lifestyle consumers for over 70 years now. It is the
perfect amalgamation of both style and technology that is in sync with today’s generation, bringing them to
the forefront of trend-defining concepts in the world of footwear and clothing. It is a brand that is very close to
my heart and I’m excited to unveil its new look here in Gurugram today.”
Commenting on the launch, Mr Rajat Khurana, Managing Director ASICS India and South Asia, said, “We are
delighted to bring to our customers an all-new ASICS store at Ambience Mall, Gurugram. With the newly
revamped store, we aim to provide one of the most unique shopping experiences by reimagining the retail
experience through innovation, creativity, and design. At ASICS, we continue to develop our retail locations,
adopting new materials and technologies to improve their sustainability while also providing the holistic
shopping experience and service to our consumers.”