@ Vikash Sharma | Sr Journalist
India : Yakult Danone India has launched a vibrant new commercial ad featuring its brand ambassador, Taapsee Pannu, to introduce a new enhanced taste of Yakult Light Mango Flavour, the newest addition to its probiotic drink portfolio. The TVC brings together Yakult’s long-standing expertise in gut health with a refreshing new flavour designed to make daily wellness even more enjoyable.
As the face of Yakult Danone India, Taapsee Pannu continues to champion the brand’s mission of encouraging consumers to prioritize gut health as an integral part of a healthy lifestyle. The new commercial Ad showcases how the delicious mango flavour complements Yakult’s scientifically backed probiotic benefits, making it easier than ever for consumers to embrace a daily wellness routine.
Yakult Light Mango Flavour brings together the trusted probiotic benefits of Yakult Light with the refreshing taste of mango. Each bottle contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria, along with Vitamins D and E, to support daily gut health. Low in calories and less sugar, it contains no artificial flavours, preservatives or colouring. Backed by decades of scientific research, the proprietary LcS strain helps improve digestion, supports immunity, and promotes better nutrient absorption. The new variant offers a refreshing and delicious way to make probiotics a part of your everyday routine.
Eiji Amano, Managing Director, Yakult Danone India, said:
“Innovation has always been at the heart of Yakult’s mission to improve people’s health through probiotics. We launched Yakult Mango Flavour in 2024, specially developed to suit Indian taste preferences. Based on consumer feedback, we have further enhanced its flavour to deliver a richer and more enjoyable taste. The improved taste profile has been well received, with over 80% of consumers appreciating the enhanced flavour. The introduction of new Yakult Light Mango variant in enhanced taste, supported by our new commercial ad featuring Taapsee Pannu, reflects our continued focus on combining scientific excellence with consumer preferences. We remain committed to expanding awareness of gut health and making scientifically proven probiotics an integral part of everyday life for more Indian families.”
Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India, said:
“The launch of our new commercial Ad marks another important milestone in Yakult Danone India’s journey of making gut health more relevant and relatable for Indian consumers. As our brand ambassador, Taapsee Pannu continues to connect with audiences through her authentic advocacy for healthy living. With the new taste of Yakult Light Mango variant, we are delighted to offer consumers a refreshing richer flavour while reinforcing our commitment to promoting daily probiotic consumption and gut wellness across the country.”
Neerja Hajela, Chief Science Officer – Science & Regulatory Affairs, Yakult Danone India, said:
“Scientific research continues to reinforce the vital role of the gut microbiome in supporting overall health and helping the body utilize nutrients effectively. Every bottle of Yakult Light Mango Flavour contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria, backed by decades of scientific research. Through this advertisement, we hope to encourage more consumers to understand that maintaining a healthy gut is a simple yet meaningful step towards better everyday wellness.”
The TVC will be rolled out across digital platforms, social media reaching consumers nationwide. With this commercial ad, Yakult Danone India continues to strengthen awareness about the importance of gut health while introducing a flavour that combines wellness with great taste.
