@ Vikash Sharma | Sr Journalist
Delhi: Nissan Motor India Pvt. Ltd. (NMIPL) has strengthened its footprint in Delhi NCR with the inauguration of a state-of-the-art Brite Nissan showroom on Mathura Road. Strategically located to enhance accessibility for customers across Delhi, the new showroom strengthens Nissan’s presence in a key automotive catchment. This development aligns with Nissan’s ongoing efforts to enhance its reach and deliver seamless customer experiences across key markets in India.
The modern showroom spans 7,000+ sq. ft., with a display capacity of 8 cars, and is part of 13 new touchpoints being inaugurated across Delhi NCR in September as part of Nissan India’s network expansion commitment. Designed in line with Nissan’s global retail standards and aligned to its expanding product portfolio in India, the state-of-the-art outlet is equipped with high-quality amenities and staffed by knowledgeable, well-trained and passionate sales and service professionals committed to delivering a premium ownership experience and exceptional customer value.
Speaking on the occasion, Mr. Saurabh Vatsa, Managing Director, Nissan Motor India, said: “At Nissan, customers are at the centre of everything we do. Our flagship Nissan brand store on Mathura Road reflects our effort to make sales and service more accessible and convenient through fast expanding retail spaces, service touchpoints and mobile service vehicles that bring Nissan closer to customers. We are investing in people, partners, network, data capabilities and customer-facing platforms to deliver a differentiated Nissan Sales and Service Promise built on trust. With three carlines catering to segments representing 57% of the market, this customer-first network supports Nissan’s growth in India. When we sell a car, we sell a Promise.”
Prashant Luthra, Dealer Principal at Brite Nissan said: “We are proud to partner with Nissan Motor India to expand the brand’s presence in Delhi NCR with the inauguration of this new showroom on Mathura Road. This dealership reflects our commitment to providing customers with world-class retail and service experience, backed by Nissan’s strong product portfolio and customer-first approach. We look forward to serving customers across Delhi NCR with high standards of sales and after-sales support.”
The expansion comes at a pivotal time as Nissan continues to build strong momentum in the Indian market. The continued success of the New Nissan Magnite has laid a solid foundation for growth, while the launch of the all-new Nissan TEKTON and Nissan Gravite further strengthens the brand’s presence across key segments.
With this expansion, Nissan is reinforcing its long-term commitment to India through sustained investments in dealer development and customer-centric initiatives aimed at delivering greater value to customers.
