Haier India introduces The Next Gen All Rounder PuriCool Range of Air Conditioners with built-in air purifier


@ Vikas Sharma | Sr Journalist

New Delhi: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, expands its customer-inspired innovative product portfolio by introducing the revolutionary PuriCool range of Air Conditioners with built-in air purifier in 5-star (HSU-12JS5 DC INV & HSU-19JS5 DC INV) and 3-star variants (HSU-12JW3 (DC INV) & HSU-19JW3 DC INV).


The alarming level of air pollution in India across cities is affecting the quality of air we breathe which is resulting in serious health implications for all. A holistic air purification system has thus become a necessity and not a luxury in today’s scenario. Understanding this need, Haier India has introduced the revolutionary PuriCool range of air conditioners to help purify the quality of indoor air from dust, pollen, pet dander, particulate matters and smoke present outside. Haier’s new PuriCool air conditioners create an environment of comfort with clean and hygienic airflow offering superior cooling comfort to the users.

The cutting-edge range of both 5-star i.e. HSU-12JS5 DC INV and HSU-19JS5 DC INV and 3-star HSU-12JW3 DC INVand HSU-19JW3 DC INV range of PuriCool Air conditionersare available in 1 and 1.5-ton cooling capacities. This new range of ACs features an inbuilt air purifier that omits the need of a separate air purifier at home. The Haier Self Purify function in the new ACs enables powerful air purification system with a highly effective iFD (Intense Field Dielectric) filter, automatic PM 2.5 air quality detection and slide-able cruising module. The ACs offer a high CADR (Clean Air Delivery Rate) of 300m³/h.

The iFD process in the new PuriCool air conditioners can remove up to 99.99% of air-borne pollutants as small as .3 microns including dust, smoke, pollen, bacteria, etc. Unlike other filters used in most air purifiers, the iFD filter in Haier PuriCool ACs doesn’t need to be replaced, is washable and reusable, adding more user convenience. Furthermore, this filter has a lower air flow resistance that results in quieter functioning of the air conditioner. The ACs feature a 3-in-1 display allowing users to see the temperature, humidity and PM 2.5 details all at the same time. The 5-star Haier PuriCool AC range also comes with smart WiFi option to allow greater connectivity and control to the users.

The new PuriCool range of ACs will also feature Haier’s iconic Self-Cleaning Inverter Technology (SCIT) which enables automatic cleaning of the ACs evaporator by lowering the temperature to certain degrees and frosting the surface with 30% increased condensate water. With this feature, all the dirt is removed from the evaporator through a strong cold expansion force generated by frosting, which is further washed away through defrosting. It also assures anti-bacterial efficiency up to 99.9% that provides bacteria-free airflow for users with a long air-throw of up to 50 feet, resulting in hygienic and effective cooling.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said “We at Haier believe in introducing innovations that make our customers’ life comfortable and efficient. Our new revolutionary range of PuriCool air conditioners solve a real problem that Indians face today with growing air pollution which is an indoor threat as much as an outdoor concern. Equipped with the best-in-class technology features from Haier, the new PuriCool ACs are the ‘true air conditioners’ that India needs today that not only deliver cool air but also clean & breathable air. With the introduction of such user-centric products, we are looking at creating a new era of smart technology in the white goods space.” 

Equipped with Haier’s Turbo cool technology, the new PuriCool ACs draw the hot air out of a room quickly and efficiently, resulting in instant cooling with long air throws and high air quality. Its sleep mode function further allows to adjust the temperature and reduces the indoor unit’s noise for a more comfortable sleep and better energy-savings.

Adding to its new offerings, Haier has upgraded from the conventional inverter technology to Inverter plus functionthat helps to achieve intelligent control of air conditioner operation for comfort, reliability and up to 65 per cent energy-saving performance. It additionally offers advanced easy installation technology of indoor component, system and control for a hassle-free experience to its professional users which helps them save up to 50 per cent of their time.

These new range of air conditioners will be available in the market with 12 years of compressor warranty at the following prices:

HSU-12JS5 (DC INV) | 5 Star | MRP: INR 76,500

HSU-19JS5 (DC INV) | 5 Star | MRP: INR 1,00,00

HSU-12JW3 (DC INV) | 3 Star | MRP: INR 69,500

HSU-19JW3 (DC INV) | 3 Star | MRP: INR 74,500



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