Decathlon comes to DLF Mall of India: The sports Frontrunner galvanizes sport and fitness enthusiasts with its biggest store in Noida


The technology-powered store offers hassle-free experience with self-checkout counters, scan and pay app for billing.

 @ Vikas Sharma | Sr Journalist

Noida: French sports frontrunner Decathlon, which has found a growing audience in India in recent years has further expanded its presence in the National Capital Region with its biggest store opened today at the DLF Mall of India.

The new retail cum experience outlet that stretches across a sprawling 3000 square ft engaged more than a thousand Noida residents in activities such as Zumba, Flash Mob, Hula Hoop, Football Freestyle, Rep wars, Basketball shootouts and more during the grand launch event held on 27th and 28th July’19.

The fitness trailblazer, which has redefined the way people buy sportswear through it’s highly involving and experience centered stores, has already been operating around 12 outlets in the national capital, its nearby regions, and 70 outlets across India. With the new store, Decathlon aims to boost up the buying experience, through its dedicated activity and community zones for fitness and sports enthusiasts. The store doesn’t just offer a superior experience of interiors and activities but also banks on digital services such as self-checkout counter scan and pay app for billing to improve the buying experience.

The launch event not only engaged consumers in fitness centered activities but also threw open a series of lucrative buying offers such as Hiking bags free for first 1000 customers, a chance to win gift cards worth Rs. 2000 every hour and Bumper prize of Cycle worth Rs 16,999.

Mr. Sylvain Deschamps, City Sports Leader, Decathlon Noida, Mall of India said, “The reason why people have loved the Decathlon experience is the high level of engagement and the involvement we provide to consumers before they actually buy our products. We have dedicated activity zones that engage the community around the stores to participate in daily games and fitness routines such as playing basketball, badminton, etc. It has been seen that offering such community zones helps people become more active and fitness conscious. Our aim to build a new experience for all people involved in fitness gets enhanced, with the support and environment of DLF Mall of India, one of the premier shopping destinations in Delhi NCR. We are excited about this new store and hope that the goodwill keeps thriving, for years to come.”

The store has dedicated sections for women, men, children and teenagers, and is primed to fulfill the multifarious needs of a raging fitness enthusiast. A dedicated space for fitness aficionados add another dimension to this outlet, while the community space provides customers an opportunity to practice their favorite fitness activities- be it augmented reality golf, simulator zone or skating rink!


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