Technology

The ‘Big B’ is here: TECNO revolutionizes the budget segment by launching the segment-first largest screen with Spark Go Plus

January 10, 2020

2510

@ Vikas Sharma I Sr. Journalist

 TECNO SPARK Go Plus brings a Super Big 6.52” HD+ Dot Notch display, massive 4000mAh
battery, AI-enabled 8-MP selfie camera & and fingerprint sensor at just INR 6299
 With TECNO SPARK Go Plus, the company strengthens its ‘For India’ philosophy by
introducing a product that is customised to enhance the life of the local Indian consumers

New Delhi: TECNO, the global premium smartphone brand, today launched
2020’s first smartphone ‘SPARK Go Plus’ for India market. With the new product, the company
became the first player in the 5-7K segment to provide a giant 6.52-inch HD+ screen. The large
screen will now give the first-time buyers and those upgrading to a smartphone a best-in-class,
immersive viewing experience.
And it does not stop there! Priced at INR 6299, TECNO Spark Go Plus is loaded with class-leading
features like modern Dot-Notch design, a full vision + full horizon (20:9) aspect ratio with
category-defining 480 Nits brightness, a massive 4000 mAh battery, AI-powered 8MP rear camera
with a dual flashlight +8MP selfie camera with front flash backed by a powerful Quad-Core 2.0
GHz CPU processor, face unlock and smart fingerprint scanner, 2GB RAM and 32GB ROM along
with Android 9.0-Go version. The product is designed to cater to the needs of the ‘Greater Bharat’
which is on the verge of transformation. They are the aspiring, value-seeking consumers who want
a taste of the premium features at an affordable pricing.
Commenting on the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said“Stepping into

2020, TECNO will continue to focus on ‘For India’ smartphones to disrupt the entry level and mid-
budget markets with products customized to cater to Indian sensibilities in a better way. From that

standpoint, Spark Go Plus will help us reach out to our customer base with a phone that is
customized to meet the needs of the citizens of new Bharat. This phone is an embodiment of our
relentless effort to reach every possible consumer in tier three and below markets from where the
next wave of smartphone revolution will emerge. As per Counterpoint report, following the launch
of “SPARK’ series of smartphones in Aug’19, TECNO has joined the elite ‘Top 5 smartphone brands’
club in the INR 5,000-7,000 offline category. In 2020, we will further consolidate our position to build
a strong portfolio across 5-15K smartphones category providing customers with a wide range of
options across price points.”

Key USP’s of SPARK Go Plus which makes it a ‘Big B’ of budget smartphones
 Big Entertainment on Super Big Screen in the segment
SPARK GO PLUS has Super Big 16.56cm (6.52) HD + DOT NOTCH display coupled with 89.5% screen
to body ratio and 20:9 aspect ratio. The immersive display will add new spark to your movie watching and
gaming experience. So, flaunt in style and enjoy your BIG entertainment anytime, anywhere.

 Big Security for safe user experience
TECNO SPARK GO PLUS’ comes with enhanced big security for you with the Fingerprint Sensor, which
unlocks the device in 0.27seconds. It can perform other functions also like accept calls, record calls, click
pictures and dismiss alarm. Also, it comes with Face Unlock 2.0 which is even further secured as it prevents
the phone to get unlocked with closed eyes. So, be rest assured now, SPARK GO PLUS is big on security!
 Big flashlight for enhanced camera experience
Spark Go Plus comes with 8MP AI Rear camera with Dual flash which makes your pictures clear and
crispier, even in low light. Also, it has 8MP AI Selfie Camera with Front Flash with 7 level AI beauty mode
to give an artistic touch to your selfie. So, get ready to hog the limelight.

 Bigger Storage
Spark Go Plus has 32GB internal memory which lets you effortlessly keep a track of every little detail in
your life. So, go BIG in your infotainment and make a BIG Impression.

 Big Battery that lasts long
TECNO SPARK GO PLUS comes with a 4000 mAh high-density large capacity battery. Once fully charged,
it will run for the whole day. With Spark Go Plus, you can watch 6 hours of videos, enjoy 110 hours of music,
play games for 6.9 hours, browse the web for 5.7 hours, call for 26 hours, standby time 343 hours. So, go
all-out on BIG Multi-tasking, specially for you. The big battery comes with other AI features like AI power
saving, full charge alert and automatically cuts the power when phone is fully charged to avoid overcharging.
So, put all your worries to rest, now.
 Bigger value & availability
TECNO Spark Go Plus is available in two attractive colour schemes- ‘Hillier Purple’ and ‘Vacation
Blue’. Priced at INR 6299 (MOP) the phone is available for purchase at 35000 retail touchpoints
across PAN India staring from today.
 Big Offers In line with the brand philosophy of ’Expect More’, TECNO has been consistently
pushing the envelope to deliver to the customers a complete ‘Smartphone experience’. TECNO
SPARK Go Plus is a complete ‘Value Package’ which along with the ‘All-rounder’ smartphone
brings in the combination of unique offers
CONSUMER OFFERS ON TECNO Spark Go Plus
Complimentary
offer