@ Vikas Sharma I Sr. journalist
Mumbai: GBTL, the leading manufacturer of Polyester-Viscose fabric, organized a conference to
launch myriad new product offerings. The Kasauli Conference was attended by retailers from the Northern belt at
premium Kasauli Resort by Piccadilly, between 14 th and 24 th December 2019.
The conference marked the launch of 2 new products, namely, the Millionaire Collection – inspired by the brand’s
association as the Official Wardrobe Sponsor of KBC. And Streeza, a stretchable fabric. Both received massive
appreciation from the customers across the nation.
Mr. Manish Shukla, CMO of GRADO by GBTL, said, “We are overwhelmed by the response from retailers by
participating in an outstation conference. This conference has successfully given us a platform to not only showcase a
new product collection to the retailers, but also to strengthen and foster a relationship between the management and
its success partners (dealers and retailers).”
Expressing gratitude, Mr. Hansraj Gautam thanks all dealers and retailers for their participation in the conference. He
says, “The idea of launching products at a conference is commendable as this provides an opportunity for the retailers
to have a first-hand look at the fabric, strengthening the brand product basket.”