@ Vikas Sharma | Sr Journalist
New Delhi, January 30, 2020: In many cultures, light has been a symbol of consciousness and spiritual illumination. Indians have always followed the principle of how a new morning, brings a new hope, a new day, full of positivity and productivity.
Since ancient times, Indians are familiar with Surya Namaskar (salutation to the sun), a popular yoga asana which is known to express gratitude to the sun for sustaining life on this planet.
Similarly, New Zealand too celebrates mornings, and to signify this, Tourism New Zealand launched its new global brand marketing campaign creative, ‘100% Pure Welcome – 100% Pure New Zealand’ in India.
Inspired by the fact that New Zealand is one of the first places to see the sunlight of a new day, Tourism New Zealand, as a part of 100% Pure Welcome – 100% Pure New Zealand, has released a content series with ‘Good Morning World’ messages shared by locals welcoming visitors from their favourite spots across the country. The campaign showcases what makes New Zealand unique as a holiday destination – the warm and friendly people, stunning landscapes and variety of things to do.
Ms. Venessa Chen, Regional Consumer Marketing Manager, Asia, Tourism New Zealand is excited to launch a campaign that shares a genuine insight into New Zealand’s offerings. “In Māori culture, dawn is a significant time of the day – every dawn, we celebrate life and new beginnings. With each morning, we acknowledge its potential.
The ‘Good Morning World’ content series, which is part of a global brand marketing initiative, aims to share the warmth of the people while showcasing the stunning landscape and activities visitors can enjoy. This content series is our own unique way to highlight the warm and welcoming nature of our people. We want to encourage Indian travellers to visit the country as we open our hearts and homes to the world and welcome them to an unforgettable experience in New Zealand.”
Through an Instagram video on the brand’s social platform, New Zealand cricketers Mitchell McClenaghan and Colin Munro shared their own experience while playing New Zealand backyard cricket, their own form of Indian gully cricket, at Waiheke island in Auckland specifically for the brand launch in India.
To coincide with the brand launch, Tourism New Zealand and Immigration New Zealand together launched an extension of the Tourism Industry Partnership (TIP) Programme to facilitate faster processing of visitor visa applications for Indian leisure travellers.
With this new arrangement announced today, Indian leisure travellers will benefit from a more streamlined visa service with a faster processing time of seven working days.
Commenting on this new agreement, Tourism New Zealand’s Regional Trade Marketing Manager, Asia, Mr. Steven Dixon said, “The extension of this programme is built on the success of our existing partnerships over the last five years. We are grateful to continue our association with Kulin Kumar Holidays Pvt Ltd, SOTC Travel and Thomas Cook India and we are looking forward to welcoming many more Indian leisure travellers by adding Flamingo Transworld Pvt. Ltd., Kesari Tours Pvt. Ltd. and Veena World. Between the three new partners, Indian visitors can now get expedited visitor visa processing in 60 additional locations across India.”
The Tourism Industry Partnership was originally launched in November 2014. Valid only for incentive visas in the first year, a grand total of 876 applications were processed. Last year, during the period of June 2018-July 2019, more than 5,000 (5,492) applications (which included incentive and leisure visas) were processed under the partnership which is a positive 627% increase compared to the first year.
Commenting on this partnership, Ms. Marcelle Foley, Head of Operations Immigration New Zealand said, “INZ is pleased with the success of the TIP programme over the last five years. This is a positive development to extend our partnership and include an increasing number of travel agents.”
Tourism Industry Partnership (TIP) Programme Travel Company Profiles
Flamingo Transworld Pvt. Ltd.
A renowned travel company planning holidays for Indian travellers since the last 24 years. With outbound vacations to more than 75 countries and over 30,000 satisfied passengers yearly, Flamingo is now one of the pioneers of the tourism industry in India.
Kesari Tours Pvt. Ltd.
This company began as a family run business in 1984 and are the forerunners of the family tour holiday options in the country. With exception service since the last 36 years, their philosophy is to continuously improve working practices to provide prompt and quality services with complete guest satisfaction.
Established with a vision of delivering incredible holiday experiences to celebrate life. With a combined expertise of over 30 years within the core team, this company has under their wings a team of 1000 travel professionals and has serviced more than 5,00,000 guests.
Tourism New Zealand is the organisation responsible for marketing New Zealand as an international visitor destination. Its mission is to boost New Zealand’s economy by growing the value of international visitors.
Tourism is the beating heart of New Zealand and crucial to the health of the New Zealand economy. As the number one export earner tourism delivers over $16 billion to the economy each year and employs nearly one in seven Kiwis. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past two decades to make New Zealand one of the world’s most well-respected tourism brands.
Follow the campaign and the daily ‘Good Morning World’ messages via @GoodMorningWorldNZ on Instagram and Facebook, as well as the official 100% Pure New Zealand YouTube page.
Visa procedure: One may forward their application to the VFS Global office in Mumbai or Delhi, which will then be directed to Immigration New Zealand. www.immigration.govt.nz
Airline connections: Connecting flights to New Zealand are available on Singapore Airlines/Air New Zealand, Thai Airways, Cathay Pacific and Malaysia Airlines with stop-overs in their respective hubs. New Zealand’s international gateways are Auckland, Wellington, Christchurch and Queenstown.
Domestic services: You can fly between all New Zealand cities and most major towns using domestic air services. Air New Zealand and Jetstar are the main providers. Their services are complemented by regional airlines, charter companies and scenic flight operators.
For more information, kindly check:
• Website: newzealand.com/in
• Hashtags: #NZMustDo