Forever 21 unveils its all-new flagship store at DLF Avenue, Saket in South Delhi


@ Vikas Sharma | Sr Journalist

New Delhi: Forever 21, India’s most loved, international fast fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd. in India and SAFTA countries, unveils its new flagship store at the new location at DLF Avenue (erstwhile DLF Place, Saket) in South Delhi, on 24th January 2021 (Sunday). This all-new Forever 21 store houses the edgiest and up-to-date trends, to make you feel fashionable and trendy this season.

Spread across Ground and First Floor, at DLF Avenue Mall, the new Forever 21 store offers an exciting shopping experience with the latest collection across clothing, footwear and accessories for both men and women. Forever 21’s Spring/Resort 2021 collections at the store include Pretty Cool, Sunshine Shack, Sweethearts Ball and Powder Puff Plus items, alongside flagship products such as Leafy ditsy, Variegated stripes, Micro dots, crisp maritime plaids, Romantic roses and Lovely lace apparel. The store also features a series of collections styled for Men.

In terms of experimental fashion, the store presents trending styles such as Graphic fleece, Cargo, Flounced peplum, modern peasant top, fitted dresses, Berets, Super crop, corsets, cropped jacket, flares etc. The store is also launching an exclusive POP collection “Forever Legends”, which pays tribute to and celebrates the iconic styles of Elvis Presley and Marilyn Monroe.

Speaking on the launch, Mr. Rahul Jhamb, Business Head (India), Forever 21 said, “With great excitement and renewed hope for 2021, we are happy to unveil our all-new flagship Forever 21 store at Delhi’s latest landmark for shopping, dining and culture, DLF Avenue, Saket. We are eager to bring back the newest runway and catwalk trends, from Los Angeles to the fashionable Millennials/Gen Z minded Indians at the hallmark ‘sweet-prices’ of Forever 21. We wish to keep up with the fashion setting for our customer’s requirements in Delhi, including the current global requirement of comfort clothing. We are glad to open Forever 21 at the most fashionably curated address, DLF Avenue in the heart of South Delhi. In this renewed journey, we look forward to connecting with our valued customers with whom we shared a special relationship with the brand.”

The store will open on 24th of January (Sunday) and the First 100 shoppers will get Rs. 500 off on shopping of any bill value.

Shoppers can avail up to Rs 500 off on shopping of Rs.2999 & above and up to Rs. 1000 off on shopping of Rs.4999 & above at the store.
The store is also hosting an exclusive SALE of UPTO 70% off on select styles from 24th -31st of Jan, 2021.


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