@ Vikash Sharma | Sr Journalist
New Delhi: Microtek, the leader in the power product market of India has announced the launch of its new and exciting range of inverters and home UPS series. What sets Microtek apart from other players in the intensely competitive power industry is the company’s focus on designing inverters and home UPSs that are high on technology features and quality. The new range of inverters and UPSs launched demonstrates the latest technological advancements that help to save electricity besides offering the best output in power backup.
“The new ranges of products being launched today besides providing electricity saving benefits are also aesthetically appealing. We as a company is focused on continuous research and development (R&D) work so that we can introduce market-leading products. If industry and the government are in sync, India can meet its energy efficiency and climate change targets,” said Subodh Gupta, Chairman & Managing Director, Microtek International.
Some of the products launched today include the new LUXE LCD Home UPS series at the event. This UPS range comes with an in-built microcomputer that promises to always keep your homes illuminated even during the power cuts. It boasts of a smart LCD display that shows you the running load status, backup time status and battery charging time. The capacity of this series ranges from 800 VA in 12V to 1600 VA in 24V SW in pure sine wave technology.
The company also announced the launch of its imerlyn premium UPS series. The UPS series has heavy load handling capacity and adds to the beauty of your home with its stunning looks. Its 5-stage battery charging mechanism keeps the battery healthy and also provides longer battery life. The product offers high voltage surge protection, re-settable circuit breaker, high and standard charging option for quick battery charging and high peak current handling and thermal protection apart from other features. There are two ranges available under the imerlyn series that includes Advanced Digital (850 12V DG, 1050 12V DG, 1250 12V DG & 1850 24V DG) models and Pure Sine wave (850 12V SW, 1250 12V SW & 1850 24V SW) models.
“Today we are launching a wide range of UPS’ in the Indian market like SmartHybrid UPS series. It is a perfect combination of Digital and Sine wave technologies that give you the best of both worlds, noiseless performance and more loads handling capacity. The other efficient UPS launched series are Superpower, Heavy Duty with the capacity of running heavy loads & energy efficient model – Energy Saver. It has inbuilt energy efficient transformer for better performance in energy saving” added Gupta.
The price of the new product range starts from MRP INR Rs. 6240 and the products are already will be available through the company’s vast distribution network across India.
With the new product launch, the company expects to capture an additional 10% market share of the Indian inverter and UPS market.