@ Vikash Sharma | Sr Journalist
~ Ather now has 68 Experience Centres across India and 5 in Delhi NCR
~The all-new Ather 450X Gen 3 will be available at these Experience Centers for Test Rides and Bookings
Delhi: Ather Energy, India’s leading electric scooter manufacturer, strengthened its retail presence in the Delhi NCR region with the opening of two new outlets in Dwarka and Gurugram. The company currently has 5 Experience Centres (EC) in the region. The newly launched Gen 3 of the flagship Ather 450X and 450 Plus will be available to test ride and purchase at Ather Space.
Ather Energy has grown phenomenally in 2022, with a 202% Y-o-Y growth (April-October) in the number of active Ather scooters on-road. The company registered its highest-ever monthly sales by delivering 8213 scooters in October 2022. With the inauguration of the second manufacturing facility in Hosur today, the company is set to increase its capacity to 400,000 units per annum to cater to the rising demand.
The two new Experience Centres have been inaugurated in association with Sai Shreeja Group and Delight Automobiles. The outlet in Dwarka is located at Rajapuri, and the one in Gurugram is at Mehrauli Road. Ather Space will provide a unique ownership experience along with complete service and support for owners. This interactive space also allows customers to learn about every aspect of the vehicle and provide a thorough overview of all components. Consumers can also book test ride slots on Ather Energys website before visiting the Experience Centre.
Speaking on occasion, Ravneet S Phokela, Chief Business Officer, Ather Energy said, The constant support and fiscal benefits provided by the state government provided the initial impetus to EVs. Additionally, with rising awareness and market maturity, Delhi has emerged as one of the leading 2W-EV markets in the country. The growth in Delhi has been phenomenal as the market share has risen sharply to 12.5% from a mere 1.2% in 2019. The region presents exciting opportunities and we will continue to strengthen our retail footprint here to enhance familiarity and offer unique experiences. With the inauguration of the second manufacturing facility in Hosur today, we are confident of ramping up our production to fulfil the growing demand while ensuring quality and consistency.
We at Shreeja Group are very bullish about electrification of the 2-wheeler industry and believe this segment will see maximum growth in the next 3-5 years. With a strong focus on providing excellent product quality & customer experience since inception, we believe Ather is going to be a definitive leader in the segment. This differentiated approach to retail will be replicated at Ather Space Gurugram to offer a seamless ownership experience for the cosmopolitan customers of Gurugram. We intend to keep growing with the Ather brand within Gurugram & other parts of NCR. said Director, Sai Shreeja Group, Amit Pahwa.
Mr.Apoorv Malla, Director, Delight Automobiles, said, We are delighted to partner with Ather Energy, a leading electric vehicle brand in India. Ather Energy designs and builds superior products that deliver high performance and are also environment friendly. They have the potential to decarbonize transportation at a very cellular level. We strongly believe in an electric and intelligent future. We have always been at the forefront of sincere and trusted service. We are excited to lead an experience-driven approach with the launch of our retail outlet.
Ather Energy is one of the few OEMs that invest in charging infrastructure as well. There are currently 30+ Ather Grid fast charging points in Delhi-NCR. The company plans to add 80-90 more across the cities by March 2023 to strengthen the charging network. Recently the company marked a significant milestone by installing more than 500 Ather fast charging grids across India. The company plans to install 1400 Ather Grids by the end of FY23. Ather Energy also supports customers with the installation of home charging systems in their flats and buildings.
The ex-showroom price post the Fame II revision for the Ather 450X Gen 3 in Delhi is INR 157,507 & INR 135,996 for the Ather 450 Plus Gen 3. In Gurugram, the scooters are priced at INR 157,402 and INR 135,891 respectively.