15th edition of ELECRAMA 2023 focuses on new energies and sustainable energy solutions for future

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@ Vikash Sharma | Sr Journalist

New Delhi: The Indian Electrical & Electronics Manufacturers’ Association (IEEMA), the apex association of the Indian electrical equipment manufacturing industry hosted a press conference at The Lalit, New Delhi for the announcement of 15th edition of ELECRAMA today.

ELECRAMA, the largest stand-alone showcase of the Indian Electrical and Allied Electronics Industry by IEEMA is slated to commence from February 18th to 22nd, 2023 at India Expo Mart, Greater Noida.

Mr Rohit Pathak, President, IEEMA shared “The focus of this edition of ELECRAMA is on creating platform to showcase products & solutions in new energies; discussion forums on R&D and innovation in new technologies; in addition to generation, T&D and building electrical products. For the first time, in the energy domain we have launched IEEMA Start-up Challenge and created a platform for some of the most promising ones to showcase their innovations at ELECRAMA 2023. While only the top 12 have got the chance to showcase at ELECRAMA, we will enable you to have a look at all the participating ones too. We need to embrace this start-up ecosystem and create a mechanism to allow them to plug into our industry/companies in a seamless manner. Think of them as our extended R&D and product development arm, and engage with them.”

Moreover, IEEMA has commissioned a study on “New Energies Electrical and Electronics equipment landscapes 2030” for Green Hydrogen (GH2) value chain, Electric Vehicle allied infrastructure (Charging infrastructure) and Grid scale battery storage application to facilitate the policy makers and industry with technology aspects, key policy interventions, opportunities for equipment manufacturers and enablers/success drivers. The report will be unveiled during ELECRAMA

Mr Jitendra Agarwal, Chairman, ELECRAMA 2023, opined, “In line with the Energy transition, and Govt of India vision, ELECRAMA has expended its theme to Reimagine Energy for Sustainable Future. IEEMA believes that Energy if the new electricity and this is reflected in ELECRAMA 2023 throughout. We have today close to 1000 exhibitors, the show is spread over 1.1 lakh sqm space gross, we expect 3,50,000 footfalls, 15000 B2B meetings expected during the power packed 5 days. The 15th edition of ELECRAMA is moving towards Sustainability in operations by having eco-friendly lanyards, badges and minimising the use of plastics, converting leftover food into manure. The venue has also installed e-charging points for e vehicles and is using a 2.5 MW solar power. Focusing on the improved visitor services for better experience we have introduced services like Smart App, Digital displays, Shuttle Services.”

Mr Hamza Arsiwala, President-Elect, IEEMA, sighted, “ELECRMA has traditionally been a T&D Show. But in line with the energy transition and the universality of electricity, our members have been exploring business opportunities in areas other than core utilities. So procurement plans from Railways & Metro rails, Buildings, Smart Cities and Defence are presenting bins opportunities. Some of the speakers include Mr Hari Kumar, CEO, Imphal Smart City and Gen Subrata Saha (retired), Former Dy Chief of Army Staff. There is good participation from North East with Smart City CEOs of Guwahati, Imphal and Shillong visiting ELECRAMA.”

Mr Sunil Singhvi, Vice President, IEEMA said, “Under RBSM, 700+ foreign buyers from 75+ countries are visiting ELECRAMA-2023 and have one-to-one (B2B) meetings with Indian Exhibitors. This is an excellent forum for the exhibitors to boost their exports and have technological and business tie ups. While the Domestic Buyer Seller Meet is a platform where 300+ Domestic buyers from Transmission, Distribution and Generation companies, as well as non-Utility players from Railways, Defence, Smart Cities, large PSUs, e-mobility segments will outline their procurement requirements. This is first time when buyers from Europe, North America and Far-East are coming to ELECRAMA for RBSM meetings.”

Ms Charu Mathur, Director General, IEEMA said, “For the first time, CEOs of four smart cities from the North Eastern region will be there at ELECRAMA to share their requirements for procurement in the region thereby creating business opportunities for our members. The key dignitaries who have confirmed their presence at ELECRAMA Mr RK Singh, Minister for Power, Mr Piyush Goyal, Minsiter for Commerce and Industry, Mr Alok Kumar, Secretary, Minister of Power, Dr Srikar Reddy, Joint Secretary, Ministry of Commerce, Mr Gaur Gopal Das, Motivational Speaker and Amit Jain, CEO, Cardekho.com.”

Members of IEEMA National Executive Council, Mr Vikram Gandotra, Head Utilities Sales & Strategy, Siemens Ltd and Mr Atul Arya, Head Energy Systems Division, Panasonic India Pvt Ltd also spoke about the opportunity unfolding for our industry and taking center stage in the global supply chains especially into new energy and net zero.

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