Sirca Paints India Ltd. announced its strategic alliance with New Wembley Products LLP in order to come up with innovative and creative products for the industry. They have decided that together they will create history and bright products in this industry. Another goal of the alliance is deeper market penetration and building a solid customer base.
The alliance was officially announced on Saturday in New Delhi. Present at the conference were Deepshikha Nagpal, a leading actress, Mr. Apoorv Agarwal (Joint Director of Sirca Paints), Mr. Sanjay Agarwal (Managing Director of Sirca Paints), Dr. H.B.S Lamba (Managing Director of New Wembley Products LLP), Mr Ramesh Kumar Raizada (Strategist and Advisor) and Mr Gurjit Singh Bains (Non Executive Director of Sirca Paints).

Sirca Paints India Ltd., a leading name in the premium wood coatings industry, is pleased to announce a strategic alliance with New Wembley Products LLP, a renowned manufacturer in the paints and thinner sector. This collaboration includes the acquisition of the “Welcome” brand, a significant player in the market, marking a major milestone for both companies.
Sanjay Agarwal, Chairman cum MD of Sirca Paints India Ltd., stated, “We are thrilled to announce our strategic alliance with New Wembley Products LLP and the acquisition of the ‘Welcome’ brand. This partnership aligns with our vision of becoming a one-stop solution for all painting needs. The ‘Welcome’ brand’s strong market presence and reputation for quality will complement our existing offerings and drive our growth strategy forward.”
On this occasion, Dr. H.B.S Lamba said “We are excited to join forces with Sirca Paints India Ltd. The synergy between our companies will create new opportunities for innovation and market expansion. We believe this alliance will bring substantial benefits to our customers and stakeholders.”
Mr. Ramesh Kumar Raizada congratulated both the companies and remarked “When we combine the products of both these companies, it becomes complementary rather than supplementary.”
This alliance is aimed at expanding Sirca Paints India’s product portfolio and strengthening its market position. The acquisition of the “Welcome” brand will enable Sirca to enhance its offerings in the decorative paints segment, providing customers with a wider range of high- quality products.


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