A hush-hush affair of Bonjour Socks with Hush Puppies


“If every day’s is a gift, today’s gift is socks”

@ Afaq Khan ‘Sameer’ | Correspondent

New Delhi: One can never have enough socks, thus Bonjour (Zonac Knitting Machines Pvt Ltd) is adding to their kitty the smart and comfortable socks/stockings business of the renowned US brand, Hush Puppies in India – covering manufacturing, marketing and sales.

The company plans to soon introduce an exclusive range of Hush Puppies socks in men and women range of all age groups. Along with this major brand, Bonjour is already selling kids-only socks from the house of Barbie, Ben10, Hello Kitty, Doraemon, Hotwheels and Fisher Price on platforms that include retail shops, exclusive brand outlets, multi-brand outlets and online. Since these are vibrant, trendy, and playful with cartoon characters, the brand has been receiving excellent responses.

However, Hush Puppies would be the very first range of socks that will be made only for adults and will be available all across from offline to online.

Talking about this Mr Raj Kumar Jain (MD), Bonjour Group said, “The sole objective of adding Hush Puppies into our portfolio is just to enter into footwear trade business as these socks will also be available on high-end footwear shops.”

He further said, “The Bonjour has the exclusive license in India to make and market the Hush Puppies products like socks and stockings. We will try to target the age group of 30 plus adults looking forward to the highest possible quality products.The range will be available from our side very soon with premium quality and design as Bonjour always believes in providing supreme quality products and services to its customers.”

The company is also working on costing part and the same will be official very soon.


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