@ Vikas Sharma | Sr Journalist
New Delhi : Retro-inspired trends are back again to reinvent contemporary fashion in 2019. Leading the way is Streax Professional, the premium product range for hair care, colour and style, specially crafted for salon professionals and technicians, which today launched Retro Remix, its new collection of vintage styles, reimagined for present-day fashionistas. The collection was launched in New Delhi at the 2019 edition of its mega hair show “Hair & Beyond”. Using products such as Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styling range, Retro Remix mixes brunette, gold and copper blonde, and brown shades to create a range of sophisticated retro styles for Indian women.
Announcing the launch of its new collection, Mrs. Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “Streax Professional is proud to present this new vintage range, inspired by ultra-glamorous 70s hairstyles created for style icons like Marilyn Monroe and Audrey Hepburn in the West, and Zeenat Aman and Hema Malini the East. Our collection, which highlights the brown palette, has been specially designed for the fashion-conscious Indian woman. It combines old world charm with contemporary freshness, making Retro Remix is a perfect fusion of the old and the new.”
Actress Sanya Malhotra, who was the showstopper, did her part in turning up the glamour quotient when she walked the ramp at the event. She made heads turn in her retro chic hairdo accompanied by other models who looked their classic best. The event showcased an array of hairstyles including the romantic amber retro chignon, bouffant fudge sleek, the dark chocolate precision bob, undone beige messy ponytail, gypsy tangerine blonde heart shaped braid, all created using the perfect blend of the collection’s range of products.
International celebrity stylist from Sweden Joakim Roos, also known as ‘The King of Hair’, who returned to host the training sessions at the 2019 event, said, “I am delighted to participate in Streax Professional’s mega hair show for the second time. Besides the high profile launches that it showcases, “Hair & Beyond” provides India’s beauty technicians with a unique opportunity to receive new insights and learning about hairstyling, helping them emerge as true experts of their craft.”
Joakim Roos joined Agnes Chen, Technical Head of Streax Professional to lead the training sessions at Hair & Beyond 2019—sharing styling tips, haircut tutorials, and colouring techniques with the audience.
Streax Professional continues its endeavor to educate and train hair professionals through ‘Hair & Beyond’, making international standards and global techniques accessible to Indian professionals. Following its launch in Delhi today, Retro Remix will now be showcased in multiple cities across India and Nepal—including Kolkata, Mumbai, Kathmandu, Chennai, Dehradun, Jammu, Ahmedabad, Vijaywada, Hyderabad, Jaipur and Faridabad.