@ Vikash Sharma | Sr Journalist
New Delhi: CK Birla Healthcare launched its flagship fertility clinic, Birla Fertility, and IVF in Lajpat Nagar, New Delhi. The clinic will offer clinically reliable treatment, a price promise and empathetic and trustworthy care to its patients. This launch adds to the existing presence of Birla Fertility and IVF (BFI) across Delhi-NCR, Kolkata and Lucknow.
With a legacy of over 50 years of delivering high quality healthcare, the CK Birla Group currently has hospitals across Kolkata, Jaipur, Gurugram and Delhi. Supported by state-of-the-art medical infrastructure and technology, these hospitals have pioneered several firsts and set many milestones in India’s healthcare landscape over the last five decades. With Birla Fertility and IVF, their newest brand and venture, the Group aims to be a global leader in fertility care with a vision to transform the future of fertility through outstanding clinical outcomes, research, and innovation.
Speaking on the occasion, Avanti Birla, Founder, said “We are committed to delivering quality and patient-centered healthcare. We will strengthen this commitment by supporting every couple in their journey, with clinical excellence and compassion. Fertility treatment is not just about IVF, it’s about a more holistic approach to promote good fertility health. Our brand tagline: “All Heart. All Science”, best summarizes who we are, and how we are different.
To fulfil the vast unmet demand for fertility treatments we plan to scale up rapidly, establishing more than 100 clinics over the next five years. All backed by our trustworthy CK Birla Group.
In order to do this, we have invested in the best clinical technologies and expertise, as well as people. Through our vast experience in healthcare, we already have the basic core bedrock of talent which we have further built on in terms of training on clinical processes and customer sensitivities. We understand what it takes to build a reliable healthcare brand.”
Commenting on the launch of the new facility, Akshat Seth, CEO CK Birla Healthcare said, ‘’While India is home to 27.5 million couples with fertility-related problems, less than 1% seek medical evaluation for their issues, primarily due to a lack of awareness. At Birla Fertility & IVF our endeavour is to build awareness and access to reliable fertility treatment. In Delhi-NCR, we are establishing a chain of 10 state-of-the-art centers to bring world-class fertility care at a convenient location near you. This flagship centre in Lajpat Nagar adds to our presence in Punjabi Bagh, Rohini, Dwarka and our two centers in Gurgaon (Sector 14 and Sector 51). In the coming weeks, we will be opening our centers in East Delhi, Noida, Greater Noida and Faridabad.
The Lajpat Nagar centre will also house our National Training Academy, allowing our recognized professionals to mentor and bestow their expertise and skillset to the next generation of fertility doctors and embryologists. To reiterate our commitment in spreading fertility awareness in communities across the country, we offer free OPD consultations and IVF packages that are competitively priced.”
Dr. (Col) Prof. Pankaj Talwar VSM, Head of Medical Services, Birla Fertility & IVF added, ‘’Contrary to popular belief, fertility is an issue which affects both men and women, and our brand focus will be on creating awareness around this. In addition to IVF treatment, we offer a comprehensive portfolio of fertility treatments. This includes male infertility treatments, and advanced facilities for
genetic screening, diagnostics, laparoscopic gynecological procedures, and donor services. We are also very pleased to offer fertility preservation services, which include those for cancer patients. Next in our line of treatment options will be a pioneering program – Ovarian Tissue Freezing for younger cancer patients. Also, we are proud to include endometrial receptivity array and preimplantation genetic screening in the list of multidisciplinary services we offer at Birla Fertility and IVF.
Our clinical approach is unique in its focus on improving the overall fertility health of couples by providing multi-disciplinary care under one roof: our team of Nutritionists, Counsellors, Endocrinologists, Andrologists work seamlessly alongside our Fertility experts.
Moreover, with the Assisted Reproductive Technology (Regulation) (ART) Bill coming into force, there will now be a defined set of regulations in the field of IVF and Fertility treatments in India. We believe this will benefit and empower couples by making better information available to them about treatment options and their rights and will also serve to improve patient safety.”