Reliance Digital launches the first-of-its-kind experiential flagship store in South Ex-II, New Delhi

The store offers multiple experience zones with a wide range of electronics


@ Vikash Sharma | Sr Journalist

New Delhi: Reliance Digital, India’s leading consumer electronics chain has launched an experiential flagship store in South Ex – II, New Delhi. The store, spread over four expansive floors, offers the widest range of electronic products, coupled with a plethora of personalised services that are set to elevate the shopping experience of customers to a whole new level. The first-of-its-kind store was inaugurated by the gorgeous Bollywood diva, Janhvi Kapoor, along with Mr. Brian Bade, Chief Executive, Reliance Digital.

Reliance Digital South Ex-II store is a tech paradise. It has multiple experience zones for Smartphones, Laptops, Audio, Home Appliances, etc. In line with its motto of ‘personalising technology’, Reliance Digital has deployed at the store, a team of knowledgeable tech advisors and relationship managers who are adept at understanding the needs of the consumer and helping them choose a product best suited to their need and budget. During the inaugural period, consumers can avail exciting offers like 5% Instant Discount on all banks’ credit cards along with assured gifts and freebies on every purchase. Highest shopper of the day will get an iPhone 12, every day. There are other compelling offers like iPhone 13 only at Rs. 59,900/-, 65 UHD Android TV only at Rs. 49,990/-, Gaming laptop only at Rs. 49,990/-, and 13-place dishwasher for free on purchase of a Side-by-side refrigerator. These offers are valid till 1st August.

The Reliance Digital South Ex-II store has an expansive layout. The ground floor has a laptop zone featuring wide varieties of laptops from various brands, a TV zone featuring various TVs across price range and brands — including a special rollable TV from LG, and a full-fledged gaming arena where customers can try their favourite games before purchasing them. There is also a first-of-its-kind Laser TV zone and a special lifestyle space by Samsung with ultra-premium product displays which allows the customer to experience the products and make informed purchase decisions. Then there is the New Zone, an area designated for launching the latest technology products with an enthralling product display system.

The first floor features a Mobile experience zone, featuring a range of phones catering to every customer segment; a Smart-home experience zone; and a power-packed Audio zone, which features top-of-the-line audio devices, including music systems, sound systems and headphones from leading brands.

The third and fourth floors comprise home appliances, including kitchen equipment, refrigerators, washing machines, and cleaning devices from top brands.

“The Reliance Digital South Extension – II store is exclusive and special in more ways than one. It is not just an electronics store, but an embodiment of our commitment to offer our customers the finest in the world of technology in a sophisticated and delightful environment. Because ultimately, it is not just about buying a product, but experiencing it to the core,” Mr. Brian Bade, Chief Executive, Reliance Digital, said about the new store.


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