@ Vikash Sharma | Sr Journalist
New Delhi: Yakult Danone India has launched Diwali packaging for its all three variants of probiotic drink giving the brand a festive look to celebrate the season of festivals, family moments and shared traditions.
Diwali is a time when food, fun, and time spent with loved ones take centre stage. It is a time when people indulge in festive treats, enjoy family gatherings, and celebrate togetherness. Through this initiative, Yakult aims to connect with consumers during the festive season while keeping gut health an important part of the conversation.
Commenting on the initiative, Mr. Taku Otsuka, Director, Sales, PR & Marketing, Yakult Danone India, said, “Diwali is a time of joy, togetherness and cherished traditions. It is also an opportunity to remind ourselves that everyday wellness deserves attention throughout the year. Through our special Diwali packaging, we are celebrating this important occasion while continuing our efforts to build awareness around gut health. We hope to make these conversations a meaningful part of how consumers think about their everyday well-being.”
Mr. Otsuka further added, “Festive occasions offer brands an opportunity to create distinctive consumer experiences and strengthen their connection with audiences. Our special Diwali packaging gives Yakult a fresh festive appeal while retaining the familiarity consumers associate with the brand. From a marketing perspective, such occasion-led initiatives help us remain relevant in consumers’ everyday lives and create stronger engagement at key moments of the year. We also see this as an opportunity to bring greater visibility to gut health and encourage consumers to keep wellness in mind during the festive season.”
The initiative reflects Yakult Danone India’s approach to combining occasion-led brand engagement with its focus on digestive wellness. By giving its familiar product a festive identity, the company aims to participate in Diwali celebrations while keeping gut health awareness relevant beyond the festive period.
