@ Vikash Sharma | Sr Journalist
New Delhi: Cura, an Ayurveda-rooted wellness brand, participated in the 9th International Health & Wellness Expo 2026, held from August 21–23 at Bharat Mandapam, Pragati Maidan, New Delhi. With a growing portfolio of wellness solutions inspired by the science and heritage of Ayurveda, Cura continues to focus on developing thoughtfully formulated products that address evolving everyday wellness needs. At the expo, Cura showcased two of its functional wellness offerings, Advanced Diabic Care Juice and Giloy Papita Juice, highlighting its approach of combining naturally sourced ingredients with purposeful Ayurvedic formulations for contemporary consumers.
Advanced Diabic Care Juice was one of the key highlights, positioned as “Diabetes Wellness” for people already managing their blood sugar as part of a broader daily wellness routine. Bringing together nearly 20 natural ingredients, the formulation features Gudmar (Gymnema sylvestre) as its anchor herb, complemented by karela, jamun, neem, giloy, methi, shilajit, ashwagandha, arjun, amla, turmeric and cinnamon. The sugar-free, triple-refined formulation reflects Cura’s focus on combining multiple natural ingredients into a purposeful wellness solution.
Cura also showcased Giloy Papita Juice, developed for wellness needs around fever season, immunity and recovery. Its combination of natural ingredients including Giloy, Papaya Leaf and Tulsi, supported by neem, ashwagandha and aloe vera, is positioned around immunity, recovery, anti-inflammatory and antipyretic support, platelet support and daily defence.
“Our focus is to make purposeful wellness simple and accessible, while staying rooted in the science and heritage of Ayurveda. The expo gave us an opportunity to connect with consumers and industry stakeholders who are increasingly looking for trusted, natural wellness solutions,” said Aditya Mihir, Director, Cura Ayurvedic & Unani Ltd.
Cura’s growing presence is backed by 14 crore+ customers served and the trust of 3,000+ doctors across 28+ states. Its commitment to quality is reinforced through ISO-GMP certified manufacturing and NABL-lab certified, strengthening its position as a wellness brand built around trust, quality and Ayurvedic science. As part of its focus on freshness and formulation integrity, Cura’s select wellness formulations are brewed fresh every 48 hours in SS-grade kettles, not extract-based, unlike most products in the category, reflecting its distinctive approach to Ayurveda-rooted wellness and product preparation.
The International Health & Wellness Expo served as a valuable platform for Cura to connect with a diverse national and international audience, understand evolving wellness preferences and strengthen industry relationships. The three-day event brought together 150+ global exhibitors, 150+ expert speakers and 10,000+ trade visitors from 20+ countries, fostering networking, knowledge exchange and business opportunities across the healthcare and wellness landscape. The expo brought the entire ecosystem of healthcare, AYUSH, wellness, nutrition, medical technology and preventive healthcare under one integrated platform, providing Cura with an opportunity to showcase its wellness innovations and engage with stakeholders across the sector.
With its participation, Cura continues to advance its vision of making wellness accessible, purposeful and deeply rooted in the science and heritage of Ayurveda. Through thoughtfully developed formulations, naturally sourced ingredients and a continued focus on quality, Cura aims to bring Ayurveda-rooted wellness closer to everyday life and empower consumers to embrace a more conscious, natural and purposeful approach to their well-being.
